Brand Marketing Specialist Disney+ (Dutch speaking)
Jetzt bewerben Später bewerben Job ID 10068935 Standort Amsterdam, Niederlande Veröffentlichungsdatum 06/02/2024 Unternehmen The Walt Disney Company (EMEA)Job-Zusammenfassung:
Disney+ Brand Marketing campaigns generate awareness and engagement for our product (Disney+ and its content) within the core audience.
You will be responsible for the marketing tactics and successful implementation of the marketing plans for the brand campaigns of Disney+ in the Benelux, with focus in The Netherlands, making sure the branding is consistent across advertising and campaigns.
From managing the briefing, execution to reporting, you will take care of the full trajectory for each brand campaign, eventually translating the marketing plans into creative and actionable campaign plans. You will work closely and pro-actively together with internal and external business stakeholders, to understand the wider scope of the business and its objectives. You will undertake detailed analysis of campaign outcomes and the performance to understand challenges and opportunities and proposes new approaches to maximize the effectiveness of future campaigns.
This role reports to the Marketing Manager Brand & Franchise Benelux and assists in the execution of the overall brand marketing strategy. You will also get the chance to support in Content Marketing campaigns for Disney+ and integrated marketing opportunities.
This role will require you to be onsite 4 days a week.
As our Talent Acquisition team is based in the UK, please apply with your CV in English.
- “5 years of professional experience, executing brand marketing campaigns across various platforms and channels” à Can be changed into “3-5 years of professional experience, executing brand marketing campaigns across various platforms and channels”
The Opportunity & Responsibilities:
Managing and implementing brand marketing campaigns for the Benelux market
To brief, assess and challenge the media agency, realizing the strongest possible paid campaign
Analyzing the success of marketing campaigns and creating reports
Supporting the creation of marketing and advertising campaigns to maintain brand identity
Supporting brand experiences and activations
Pro-actively aligning internal and external business stakeholders
The Experience We Require From You:
Proven experience in marketing and media buying for offline channels (TV, radio, Out-of-Home) and digital platforms
Fluent in Dutch and English (written and spoken), French is a plus
Around 3-5 years of professional experience in executing brand marketing campaigns across various platforms and channels
Experience with creative concepts, events and various channel partners to drive awareness and distribution metrics
Good knowledge of the Dutch media landscape
Experience in working with a media agency
Passion for the film, television and entertainment industry
Skills and experience in creative content writing
The ability to work tight deadlines and adapt to changing business demands at short notice in an international environment
Strong organizational skills with very strong attention to details and co-ordinating
Excellent communication and stakeholder management skills
Bachelor’s degree in Business, Marketing, Broadcasting, Communications, or other related field or equivalent work experience
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Über The Walt Disney Company (EMEA):
Disney EMEA hat sich zum Ziel gesetzt, mit einem Team von über 6.000 Mitarbeitern, die in 59 Märkten mit Niederlassungen in 29 Ländern tätig sind, das Wachstum, die Innovation und die Affinität zur Marke in einer Vielzahl von Ländern zu fördern.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei TWDC (Benelux) BV, das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (EMEA) nennen.