Assistant Manager, Lifecycle
Jetzt bewerben Später bewerben Job ID 10129246 Standort Bangkok, Thailand Veröffentlichungsdatum 28/08/2025 Unternehmen The Walt Disney Company (APAC)Job-Zusammenfassung:
This role is based in Thailand, responsible for Customer Relationship Management for Disney+ Hotstar in Southeast Asia & Thailand.
The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
This role is part of the Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.
- This role will play a critical part in the Lifecycle and Retention marketing team and utilise technical understanding to drive customer engagement within the Thailand and Southeast Asia market.
- Run high-impact campaigns to drive engagement, retention, and monetization across the customer lifecycle
- Execute engagement strategy across pre-subscription, onboarding and in-life customers
- Activate monetization and retention strategies to increase lifetime value
- Ensure customer journey across app and website are aligned with the brand proposition
- Collaborate with regional teams to ensure strategic alignment and knowledge sharing.
- Planning and development of marketing calendar for direct comms
- Launch targeted in-app and direct communication campaigns that boost engagement and retention
- Manage process to deliver localised campaigns
- Work with creative teams to define creative concepts and brief build of creative assets
- Manage testing agenda and measurement across life stages and cohorts
- Analyse and report on campaign performance, making data-driven recommendations at customer and campaign levels
- Support KPI forecasting for engagement and retention metrics
- Champion innovative engagement approaches to keep Disney+ ahead of market trends
Qualifications
- Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
- Experience developing campaigns using CRM tools, e.g. Braze, Salesforce (or equivalent)
- Experienced working across digital channels including apps and website
- Ability for mapping and creation of customer journey and executing campaign with using CRM tools
- Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
- Agency briefing and management
- Experience in campaign recreation and project management of the delivery
- Strong track record of delivering successful campaigns
- Experience delivering multiple campaigns across different channels
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Über The Walt Disney Company (APAC):
Seit über 70 Jahren unterhält The Walt Disney Company die Verbraucher im asiatisch-pazifischen Raum – und bereichert das Leben der Menschen. Der Verbraucher von heute kann neue Markenerlebnisse auf viele Arten und in vielen Märkten von Australien, Neuseeland, Festlandchina, Japan, Korea bis Südostasien entdecken.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei The Walt Disney Thailand Company Limited, das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (APAC) nennen.