Editorial Optimization Manager
Jetzt bewerben Später bewerben Job ID 10067654 Standort Bay Lake, Florida, USA Veröffentlichungsdatum 20/11/2023 Unternehmen Disney Parks, Experiences and ProductsJob-Zusammenfassung:
About the Role & Team
Disney Parks, Experiences and Products is home to the best storytellers and creators in the world. We embrace and contribute to a boundless future, where anything is possible, using technology and innovation to build the most memorable and magical experiences in the world. Creativity is at the heart of all we do, and our dedicated team of Cast Members, Crew Members, Imagineers, and employees deliver unparalleled levels of service, entertainment, and creativity, bringing a range of authentic and immersive stories to life across the globe.
As part of the global Communications and Public Affairs team, the Editorial Optimization Manager serves as the team’s SEO subject matter expert, leading efforts to optimize editorial content, drive organic growth, improve search rankings and market share, and enhance online visibility for strategic DPEP storytelling. This position also contributes to website publishing strategies, along with day-to-day editorial and copywriting review and optimization.
The ideal candidate has a passion for storytelling, analytics and writing, and is comfortable with daily editorial deadlines and a fast-paced collaborative environment.
What You Will Do
General:
- Oversee, implement, and define standard processes for DPEP’s breaking news and long-term/evergreen content strategy, organic search strategy, competitive analysis, and brand strategy.
- Collaborate with Public Affairs and Customer Engagement partners on Paid Search Campaigns for key business-driving initiatives.
Content:
- Assist with the development of the Communications and Public Affairs editorial strategy, including content planning, daily article editing and optimization.
- Collaborate with DPEP SEO champions on best practices to share with content teams, writers and account managers to assist and ensure their content aligns with long-term content strategy plans, including evergreen content opportunities.
- Conduct detailed keyword research to identify valuable opportunities for organic growth.
- Collaborate with content creators, writers, and account managers to edit stories and ensure SEO best practices are integrated into content development processes.
- Lead on-page optimization efforts, including meta tag optimization, URL structure, and content improvements.
- Stay updated with industry trends, search engine algorithms, and best practices to continuously refine and adapt search strategies.
- Monitor competitor activities and identify areas for improvement in our approach to content optimization.
- Train and mentor writers via monthly workshops, fostering a culture of continuous learning and improvement.
- Drive referrals and transactions to the Disney Parks portfolio (e.g. ShopDisney) via editorial-based content
Technical:
- Coordinate with analytics and content strategy teams to build reports to accurately track the progress of certain keywords, topics, SERP and blog performance.
- Partner with internal and external teams to address website performance and search optimization (server log analysis, JS rendering, internal link audits, schema, redirect chains and more).
- Provide regular performance reports and insights to key partners, showcasing the impact of optimization efforts on organic traffic and conversions.
- Apply performance tools, including Adobe Analytics, Google Trends, and Google Analytics
Required Qualifications & Skills
- 5+ years performing technical search engine optimization for a high-volume consumer website
- Proven understanding of AP style guidelines
- Data and statistical analysis experience and the ability to interpret results
- Proficient in using analytics systems like Adobe Analytics to derive valuable insights and make data-driven decisions that drive business success
- Proven excellence in using Microsoft Word, Excel, and PowerPoint to deliver polished documentation, data analysis, and impactful presentations
- Able to work collaboratively within a group as well as independently with minimal direction, elf-starter, and work flexible hours including nights and weekends
- Excellent oral/written communication and presentation skills
- Strong organizational skills with attention to detail
- Experience with editorial publishing, business storytelling, and applying reporting to communicate data-driven insights and content recommendations to partners and leadership
Preferred Qualifications
- 3-5 years of copywriting experience
- Proven strong creative writer and original thinker
- Experience optimizing websites in multiple languages
- Solid understanding of Angular JavaScript, HTML, CSS, Schema and Core Web Vitals
- Certifications such as Google Analytics and Google Ads are a plus.
- General understanding of the many global businesses represented within Disney Parks, Experiences and Products
- Previous Disney experience
Education
- Bachelor's Degree in Marketing, Business Analytics, Computer Science, or equivalent work and/or internship experience
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Über Disney Parks, Experiences and Products:
Das Segment Disney Parks, Experiences and Products umfasst Disneys legendäres Reise- und Freizeitgeschäft, zu dem sechs Resortdestinationen in den Vereinigten Staaten, Europa und Asien, eine erstklassige Kreuzfahrtgesellschaft, ein beliebtes Ferieneigentumsprogramm und ein preisgekröntes Familienabenteuerunternehmen gehören. Zu den globalen Konsumgüteraktivitäten von Disney gehören das weltweit führende Lizenzgeschäft für Spielzeug, Bekleidung, Haushaltswaren, digitale Spiele und Apps, der weltgrößte Kinderverlag, Disney-Stores auf der ganzen Welt und die shopDisney-E-Commerce-Plattform.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle in der Familie bezaubern. Disney Erzählungen, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Ecken der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Walt Disney Parks and Resorts U.S., Inc., das Teil eines Geschäftssegments ist, das wir Disney Parks, Experiences and Products nennen.
Walt Disney Parks and Resorts U.S., Inc. ist ein Arbeitgeber, der sich für Chancengleichheit einsetzt. Die Beschäftigungsmöglichkeit von Bewerbern wird ohne Berücksichtigung von Rasse, Hautfarbe, Religion, Geschlecht, nationaler Herkunft, sexueller Orientierung, Geschlechtsidentität, Behinderung oder geschütztem Veteranenstatus in Betracht gezogen. Disney fördert eine Unternehmenskultur, in der die Ideen und Entscheidungen aller Mitarbeiter uns helfen, zu wachsen, zu innovieren, die besten Geschichten zu schreiben und in einer sich schnell verändernden Welt wichtig zu sein.