Manager, Regional Marketing Disney+

Job-Zusammenfassung:

Manager, Regional Marketing Disney+

Be part of the story

BUILD SOMETHING BIGGER THAN YOURSELF  
  

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. 

How will you contribute to our magical experience?  

The Manager, Regional Marketing Disney+ is responsible for developing and executing the brand marketing strategy and campaigns to drive subscriber acquisition and retention across the region. This role requires a creative, strategic, and results-driven individual capable of working effectively with both internal and external teams to support business objectives and strengthen brand presence. Strong skills in media campaigns, creative and media briefings, and the ability to adapt quickly to a dynamic and fast-paced environment are essential.

The Manager Regional Marketing Disney+ will be responsible for:

• Lead the development and execution of Disney+ brand strategy and marketing plans across Latin America.
• Define and prioritize brand campaigns aimed at subscriber acquisition and retention.
• Collaborate with Product, Content, and Performance Marketing, Business, Partners and more teams to ensure alignment of audiences communications with the brand's proposition.
• Coordinate regional marketing teams to ensure consistency with the overall brand strategy.
• Oversee the effectiveness of original content marketing campaigns and manage cross-functional teams in planning and execution.
• Manage the Disney+ regional marketing budget, ensuring the efficient allocation of resources.
• Use data, analytics, and insights to assess marketing efforts and drive strategic decisions along with BI teams.
• Build and maintain strong relationships with internal and external stakeholders, ensuring smooth campaign execution.
• Partner with Publicity teams to maximize both earned and paid media exposure.
• Leverage owned digital platforms and social media channels to convert audiences into subscribers.

What we need from you to be part of this story:

• At least 5 years of experience in direct-to-consumer (D2C) marketing in Latin America. Preferred Industries: Media & Entertainment, Consumer Goods, Communication & Advertising and Technology
• Advanced proficiency in English (both written and spoken).
• Leadership experience: Experience managing regional marketing teams and handling marketing budgets.
• Creative, strategic, and goal-oriented with a passion for storytelling.
• Strong consultative and persuasive skills, with the ability to influence decisions.
• Strong adaptability and ability to thrive in a fast-paced, results-oriented environment.
• Proven experience in developing creative and media briefs that lead to successful campaigns: Strong background in running media campaigns, especially in dynamic, fast-moving environments. Track record of launching and sustaining global brands, content, or franchises.
• Ability to work effectively across a matrixed organization with multiple stakeholders.
• Ability to work independently and manage complex tasks with competing priorities.
• Strong resilience and ability to thrive under pressure, maintaining quality while juggling multiple initiatives: Ability to manage high volumes of tasks and shift focus quickly to meet evolving priorities.
• Hands-on experience in marketing movies and episodic content, preferably with a major TV studio, broadcaster, or SVOD service.
• Advanced skills in PowerPoint, Keynote, and Excel.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products, and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney