Consumer Insights Manager

Job-Zusammenfassung:

Job Summary:

Disney Entertainment, a core business segment of The Walt Disney Company, includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built. Today, we bring quality movies and episodic storytelling to consumers throughout the world!

We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience through strategic hard-work and determination!

We, the Studio Research & Analytics team, are currently seeking a Consumer Insights Manager to support Disney+ Marketing, Product & Content Curation. Reporting to the Sr. Manager, you will work closely with the Disney+ teams, managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders. The primary areas of responsibility for this role focus on the research supporting Disney+ Product and Design initiatives.

Responsibilities:

• Overall, manage quantitative and qualitative custom research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery

• Specifically, manage the day-to-day operations of the Disney+ customer experience tracking program

• Working with the Senior Manager, ensure that every deliverable is strategically actionable and drives key decision making

• Serve as a point of contact for various groups within Disney+ divisions, and across the broader enterprise, providing consumer and industry-based input to the decision-making process

• Manage on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, product & design strategy of Disney+ and the Disney Bundle

• Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking

• Synthesize primary and secondary research to inform decision making

• Respond to time sensitive data requests from internal clients

• Support presentation of findings based on research conducted and contribute to related business discussions

• Be at the forefront of SVOD industry trends amidst a rapidly changing landscape

• Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors

• Stay abreast of current trends and new techniques in the field of market research

Basic Qualifications:

• 5+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management

• Experience with SPSS, Reporter, Q or Marketsight or other cross-tabbing tool

• Experience with survey platforms such as Qualtrics, SurveyMonkey, etc. is a plus

• Solid project and vendor management skills

• Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change

• Confident communicator with strong verbal and written communication skills, including the ability to summarize ideas through visual storytelling

• Strong attention to detail without losing sight of broader objectives

• Flexible personality, quick learner and a strong, pro-active work ethic

• Able to work autonomously as well as part of a team

• Strong organizational skills and the ability to meet deadlines

• Analytical thinker who enjoys problem-solving

• Intellectual curiosity and a passion for innovation

• Strong social, collaboration, and communication skills

• Able to work autonomously as well as part of a team

• Willing to travel domestically and internationally as needed

Preferred Qualifications:

• MBA or advanced degree in Market Research

• Experience with survey platforms such as Qualtrics, SurveyMonkey, etc

• Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption

• International Market Research experience

• Passionate consumer of content – movies, TV, SVOD

• Familiarity with the brands and franchises of The Walt Disney Company

Education:

• Bachelor’s Degree in Business, Marketing, Psychology or related field

The hiring range for this position in California is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.