Consumer Insight Senior Analyst

Job-Zusammenfassung:

At Disney, we‘re storytellers. We make the impossible, possible. We do this through using and developing groundbreaking technology and bringing stories to life through our movies, products, interactive games, parks and resorts, and media networks! We help inspire the magic by enabling our teams to push the limits of entertainment and create the never-before-seen for audiences around the world!

The Consumer Insight team is a key part of Consumer Insight, Measurement, and Analytics, an organization within Disney Parks Experiences and Products Finance responsible for informing strategy development and influencing decision-making company wide. Our role is to drive business value and consumer centric decision-making by deeply understanding both the consumer and the complexities of our business, leveraging actionable insights to identify new opportunities and execute strategies that meet desired business goals. We can only achieve this when we anticipate and address consumer needs and behaviors in ways that optimize the guest experience and drive improved business performance.

To enable the continuous development of key metrics and rich insights, our internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, our team executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners span all functions and lines of business across the enterprise, including Walt Disney Parks and Resorts, Disney Cruise Line, Disney Vacation Club, Adventures by Disney and National Geographic Expeditions.

What You Will Do

This Senior Analyst role supports Disney Cruise Line and will need to effectively balance multiple assignments at once, across varied partner groups in a fast-paced, dynamic environment.

• Mine, analyze, and synthesize data sources using various tools and techniques. Under limited supervision, interpret information to provide objective, clear, and actionable insights and implications.
• Foster relationships with teammates, internal partners, and external vendors, managing specific work-streams.
• Independently design research studies, applying appropriate methodological techniques to address business needs.
• Develop survey questionnaires/discussion guides that provide a platform for key insight and actionable results.
• Communicate findings in a clear and compelling way.

Required Qualifications & Skills

• 3+ years proven experience in related field (e.g. marketing/sales, market research, business analytics, strategic planning)

• Proven experience writing survey questionnaires/discussion guides

• Demonstrated experience in quantitative research and statistical/analytical techniques, with experience in qualitative research preferred

• Proven experience with statistical software (SPSS, SAS, R, etc.)

• Demonstrated expertise in project management, including managing internal partners and external vendors

• Flexible and nimble - can adapt and effectively prioritize competing tasks

• Ability to partner and build relationships with various levels of the organization

• Strong attention to detail

• Ability to interpret information to articulate a clear, compelling story

• Demonstrated analytical and critical thinking skills

• Demonstrated strong verbal, written and presentation communication skills

• Demonstrated strong work ethic and high intellectual curiosity

• Demonstrated proficiency with Excel for data analysis and PowerPoint for presentations

Education

• Bachelor’s degree or equivalent experience

• Master's Degree preferred

Additional Information

This position will be located in Celebration, FL.

This is a Full-Time position.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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