Director, Social Media

Job-Zusammenfassung:

Disney Experiences (DX) is experiencing unprecedented expansion, requiring diverse and innovative digital marketing strategies and activations. The proliferation of digital platforms, streaming services, social media, introduction of generative AI and changing consumer habits has created a fertile ground for engaging audiences in new ways. As a result, DX is looking for a Director of Social Media to capitalize on the opportunities in and adjacent to paid, organic, and influencer/affiliate media. Reporting to the Vice President of Digital Media & Activation, you will lead our Social media practice and teams across Disney Experiences.

In this executive level role, you will lead a group of 30+ team members who are responsible for building and delivering on the Social Media strategies that drive the expansive growth expected of our Disney Experiences businesses. Your teams directly manage all paid (over $100M annual media budget) and organic activity (~100 accounts/handles) in several ad manager platforms including Facebook/Instagram, YouTube, X, TikTok, Pinterest, Snapchat, LinkedIn, Sprinklr (organic), and Commission Junction (affiliate). You will also co-develop/lead the best approaches and structure to deliver on Social Search behaviors.

The role and teams support over 20 DX businesses; a few examples include: Walt Disney World, Disneyland, Disney Cruise Line, Aulani, Disney Vacation Club, Adventures by Disney, Nat Geo Expeditions, Disney Store (DTC ecommerce), and more. A key part of delivering for these businesses and in this role is exceptional partnership across the organization and company. You will play a critical partnership role working with our in-house Planning team, in-house creative agency Yellow Shoes, in-house Analytics team (CIMA), Marketing/Commercial Strategy (our internal clients), Synergy, Public Affairs, and Public Relations to name a few. There is also opportunity to partner across the company with other Disney business units for specific initiatives.

Responsibilities:

• Lead DX Experiences Social (paid + organic), Disney Consumer Products Social (paid + organic), and Affiliate/Influencer Marketing.

• Oversee large media budgets and organic strategies/delivery ensuring maximum return with our investments and efforts

• Co-develop/lead our successful approach and structure to Social Search in both the paid and organic realms

• Be our organizational expert on paid and organic social strategy including influencers, community management, affiliate, gen AI usage opportunities in Social, and more

• Build exceptionally strong partnerships across DX organization with Planning, Yellow Shoes, CIMA, Synergy, Public Affairs, Public Relations, and others

• Work on holistic social partnerships across company including Disney+ and others

• Lead Social partner, platform, and technology vision ensuring we’re at the leading edge of what’s available and a fit for our needs

• Manage healthy, long-term partnerships with those same Social media partners and platforms, including being a leader in Walt Disney Company cross-LOB deals

• Chart organizational and team vision for mastering the ever-growing and complex paid/organic Social space

• Lead, coach, and mentor your high-performing team, as well as build and nurture the next set of leaders for our organization

• Expect and help your team deliver the most recent and relevant Social Media approaches into the organization while using data and analytics to drive decisions, optimizations, and other improvements

• Find ways for Disney Experiences to be (when relevant) part of the cultural moment and drive cultural connection through our Social presence

Responsibilities:

• 12+ years digital marketing experience

• Paid social, organic social, affiliate, community management, and influencer marketing expert

• Exceptional leadership and team management skills

• Experience in leading edge social media approaches and advancements

• Cross-channel expertise beyond Social and Affiliate to help guide larger digital media strategies

• Ability to partner with many different stakeholders and priorities across the complex yet integrated DX Social Media landscape

Education

• Four-year college degree or equivalent work experience. Marketing, Communications, Social Media, Analytics, or Statistics degree/background is a plus.