Director, Automated Sales (Disney Ad Sales)

Job-Zusammenfassung:

Reporting to the VP, Automated Sales, this role focuses on driving Automated revenue growth across assigned agencies and clients through Programmatic Marketplaces and Disney Campaign Manager.

Key Stakeholders/Interactions:

• Ad Agencies and Client Direct teams
• Demand Side Platforms
• Sales Leadership
• Multimedia Sales Teams
• Revenue Management & Automated Operations teams
• Client Solutions & Addressable Enablement teams

Responsibilities and Duties of the Role:

• Lead the overall automated sales strategy for assigned client/agency groups in the upfront and scatter marketplace.
• Play a pivotal role in developing and executing the regional strategy to accelerate automation across self-service, managed service and programmatic advertising.
• Directly lead the team in driving new, automated demand with a focus on regional/independent agencies and direct advertisers.
• Build and maintain high-impact relationships with key clients and agency partners to set goals and lead day-to-day business.
• Collaborate with the Data and Revenue Analytics teams to transform trend data into actionable business insights and revenue opportunities.
• Manage the day-to-day sellers (AEs & AAEs) as they drive Programmatic sales activity of our data-driven products.
• Manage and develop the Programmatic sales pipeline with the team to achieve automation sales goals.
• Work closely with other DAS teams related to the advertising sales process: Finance, Planning, Operations, Solutions, and cross-functional sales teams.
• Address individual team member revenue goals and track success.
• Stay ahead of industry trends across identity solutions, measurement capabilities ad tech solutions to identify products gaps and customer needs.
• Manage 4-6 Direct Reports.

Skills & Capabilities:

• Proven sales leader with a history of prospecting new clients, generating leads, and closing sales.
• Deep understanding of client priorities and performance goals, aligning product portfolio to meet those needs.
• Effective communication with executives, department teams, and clients while managing multiple projects with tight deadlines.
• High performance under unexpected changes; creative problem solver for difficult challenges.
• Strong internal and external relationship-building skills and collaborative problem solver across functions.
• Strong understanding of new media technologies and familiarity with DSP, SSP, and Salesforce/CRM tools.

Required experience:

• A minimum of 10 years digital media experience with emphasis in Programmatic.
• Significant experience in premium streaming TV and ad technology.
• Proven track record of developing, setting, and implementing the strategic direction required to meet and exceed sales goals.
• An expert understanding of the ad tech marketplace and existing relationships with key stakeholders within agency holding groups and demand side platforms.
• Strong understanding of demand and supply side platform technology as well as Salesforce/CRM tools to manage business.
• Active participation in industry and marketplace initiatives surrounding automation and data-driven sales initiatives.
• A change leader with experience guiding teams to deliver revenue.
• Experience interfacing with high level executives, clients and agencies.
• Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution.

Preferred experience:

• Extensive experience leading geographic or account-based territories, with a demonstrated ability to generate new business, multiply demand and exceed sales targets.
• Proven history leading a team in high-value sales conversion of net-new advertisers.

The hiring range for this position in Chicago, IL is $211,000 to $283,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.