Content Programming Manager

About the Role & Team

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. The Disney+ Global Content Programming and Subscriber Engagement team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You Will Do

Reporting to the Manager of Content Programming and being part of the Disney+ Global Content Programming team, the Content Programming Manager is tasked with operationalizing merchandising strategies and workflow across services to improve audience engagement and discovery.

• Own day-to-day editorial operations for areas within the Disney+ service, including creating and updating pages, content calendars, QC updates, and other deliverables as needed.
• Curate, build, publish, and manage Disney+ content programming in the CMS and other tools with accuracy and efficiency to maximize audience engagement and retention.
• Facilitate verbal and written communications between teams, and to the larger organization.
• Pull data analytics to gain and share merchandising insights around audience, title, platform, and other elements of Disney+
• Improve process efficiency and develop scalable solutions to drive operational improvement.
• Identify audience programming gaps and audience segment opportunities.
• Create impactful, curated programming events that leverage The Walt Disney Company's brands and franchises.
• Partner with operational teams to ensure content and asset availability supports merchandising strategies.
• Partner with product on testing new features in CMS to improve guest experience.
• Collaborate on regional and territorial editorial merchandising and promotion.
• Leverage service, market, and behavior data, as well as audience research to drive effective programming strategies.
• Collaborate with Programming Optimization for testing requirements and implementation.
• Collaborate with Programming Data & Insights teams for actionable insights and execution.
• Sustain existing projects or leading projects as assigned.

Required Qualifications & Skills

• 3+ years of experience in digital media, programming strategy or operations.
• Strong understanding of digital media platforms, including hands-on management of web, app, streaming, and connected devices.
• Experience with curating and publishing content on a consumer-facing CMS.
• Strategic, creative, and entrepreneurial mentality.
• Outstanding organizational, prioritization, and time management skills; ability to complete multiple, high-priority projects, with a keen attention to detail.
• Must be open to thinking outside of traditional models.
• Strong written and verbal communication skills, with ability to optimally collaborate with senior management, staff, and employees outside of the Direct-to-Consumer Organization.
• Enhanced data literacy.
• Able to balance multiple projects at different stages of development.
• Ability to collaborate effectively in a matrixed organization while maintaining self-motivation.
• Demonstrated ability to excel in a fast-paced environment.

Preferred Qualifications

• Passion and understanding of The Walt Disney Company segments, brands, and franchises, including the defining elements, with the ability to improve audience engagement.
• Experience with data visualization, experimentation, and project management software is a plus.
• Experience with one or more of the following tools: Looker, WeaponX or Optimizely, and Airtable.
• Prior experience in streaming is a plus.
• International experience is a plus.
• Being multilingual is a plus.

Education

• Bachelor’s degree