Associate Director - Programming, Star Maa
Jetzt bewerben Später bewerben Job ID 10073974 Standort Hyderabad, Indien Veröffentlichungsdatum 10/04/2024 Unternehmen The Walt Disney Company (India)Job-Zusammenfassung:
Context:
This role will oversee and manage the programming strategy and content selection for the Star Maa Music and Non-Fiction content. It involves curating a diverse and engaging lineup of content and special programming catering to our audience. Additionally, this role will include analyzing audience preferences, monitor ratings, and optimizing programming schedules to drive viewership and maximizing channel’s revenue.
Key Responsibilities:
Developing and executing programming strategies that align with the channel's overall vision and goals
Identifying and acquiring new content and formats; and creating and overseeing programming schedules to ensure a varied and engaging mix of content that appeals to the target audience
Collaborating with other departments, including marketing and sales, to create promotional campaigns and sponsorships that enhance the channel's visibility and revenue
Managing the team to ensure high-quality production standards are met
Monitoring and evaluating the performance through BARC ratings, viewership metrics, and feedback to make informed programming decisions
Managing budgets and resources effectively to optimize programming initiatives while staying within financial constraints
Working with the Programming Strategy team in conducting market research and audience analysis to identify trends, preferences, and opportunities for new programming concepts or formats
Developing and maintaining relationships with industry professionals to secure exclusive content and collaborations
Performance Measures:
Increase average viewership ratings through innovative programming
Improve social media engagement by increasing interactions and followers
Achieving a target revenue goal of the channel from advertising and sponsorships
Securing exclusive content acquisitions or collaborations with prominent industry partners
Increase viewer retention and improve program flow based on audience feedback
Implementing new and unique programming concepts or formats
Achieving programming objectives within the allocated budget
Increase the channel's market share compared to that of the competitors
Qualifications:
Minimum Qualification: MBA or Postgraduate with 8-10 years’ work experience in a related role.
Personal Attributes:
Ability to envision innovative and compelling programming concepts.
Effective communication skills to collaborate with teams and establish industry relationships.
Strong analytical and strategic thinking to evaluate audience preferences and industry trends.
Leadership qualities to guide and inspire the programming team.
Flexibility to adapt to changing market demands and programming trends.
Excellent time management skills to meet tight deadlines and manage multiple projects simultaneously.
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our portfolio offers a wide range of content, including general entertainment, movies, sports, infotainment, kids, and lifestyle content in eight languages. We produce over 20,000 hours of content every year and broadcast 90+channels reaching 9 out of 10 Cable & Satellite TV homes in India. We have the world's most creative storytelling engine, beloved brands and characters, and a portfolio of distribution platforms worldwide.
Über The Walt Disney Company (India):
Star India prägt die indische Medienlandschaft seit mehr als 30 Jahren und ist eines der führenden Medienkonglomerate des Landes, das monatlich mehr als 700 Millionen Zuschauer in Indien und über 100 anderen Ländern erreicht.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Star India Pvt Ltd (SIPL), das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (India) nennen.