Paid Social Specialist (1 year FTC parental leave cover)

Job-Zusammenfassung:

About the Role & Team

Are you deeply enthusiastic about Paid Social Media and thrive in an international environment? Want to work with some of the world's leading brands such as Disney, Pixar, Marvel, Lucasfilm, National Geographic and Sports?

Join our Digital Marketing team in the Nordics and become a key player as a Paid Social Specialist. We're seeking someone with a driven talent for crafting and implementing paid social and YouTube campaigns across our diverse portfolio of entertainment brands.

In this role, you'll work strategically and hands-on with paid campaigns, collaborating closely with Marketing teams Managers for Disney+, Studio, and other key business areas. Your expertise will be essential in developing effective buying strategies across various digital platforms. You’ll also be in charge of completing the buying directly.

Operating at the heart of our digital operations in the Nordics, you'll be involved in crafting the digital presence of all our lines of business, including Disney+, Theatrical, Retail, and more. This means you'll have the opportunity to impact all four markets: Sweden, Norway, Denmark, and Finland.

Reporting directly to the Sr. Manager Acquisition, Retention & Digital Marketing for the Nordics and Baltics, you'll be part of an upbeat, well-connected team where every single day presents new challenges and opportunities for growth.

If you're ready to channel your deep passion for digital marketing into an exciting career with one of the world's most iconic brands, we want to hear from you. Apply now and let's build magic together!

This role will require you to be onsite 4 days a week. This role can be based in any of our Nordic offices in Stockholm, Copenhagen, Oslo or Helsinki.

What You Will Do

• Planning and execution of Paid Social campaigns (brief, budget allocation and setting up campaigns – from forecast to execution)

• Ongoing optimization of paid campaigns to ensure fulfilment of targets

• Drive a data audience-first approach when planning.

• Utilising data and insights to achieve outstanding digital campaigns; analysis of Social Media reports on a weekly/monthly/campaign basis

• Social media and digital marketing support for key team members and brands.

• Support marketing teams with paid media campaigns for the local market, and help them optimizing the media spend according

• Provide social media analytics support for presentations, business pitches and Annual Operating Plan planning.

• Integrate and align social opportunities across the business (e.g. Disney+, Studio, Channel, Retail)

• Lead an ongoing ‘test and learn’ optimisation programme to improve performance on our campaigns

• Stay up to date with industry trends, competitor activity and latest innovations

• Develop performance reports that get distributed to regional and local colleagues; ability to benchmark and contextualize results within local market landscape

Required Qualifications & Skills

• Significant work experience in digital marketing and social media, preferably in a managerial position on client side / inhouse side or within a digital / advertising agency

• Strong experience across most aspects of social media marketing (media planning, use and data implementation from campaigns)

• Specialist experience in running paid social campaigns from start to finish, supervising and optimizing during campaign period.

• Deep understanding of YouTube, TikTok, Snapchat, META advertising platforms

• Experienced in the different social media backend systems (Business Manager, Snapchat, TikTok) as well as in the backend administration to implement media buying on various social platforms

• Experience working within a broader digital marketing ecosystem and associated teams

• Strategic mind-set; you are confident in translating business priorities into digital marketing activities

• Skilled in understanding and use Digital and social media data and tracking

• Structured work approach and with strong project management skills with the ability to multi-task and set priorities

• Strong collaborator, communicator and confident working with various inhouse and external teams

• Proficient language skills in at least one Nordic language (Swedish, Danish, Norwegian, Finnish) as well as excellent English skills

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.