E-commerce Commercial and Marketing Manager

Job-Zusammenfassung:

About The Role & Team

The Ecommerce Commercial and Marketing Manager will manage key product category and marketing tasks for the third party Ecommerce business, developing and delivering commercial and marketing initiatives with third party platforms/retailers and licensees.

As part of the EMEA Ecommerce team, work with licensees, retailers, DCP franchise, marketing teams and local retail teams as required, to ensure joint commercial strategies and marketing campaigns are deployed driving consumer products sales. Drive YoY growth and improved KPI metrics. Focus on key content and seasonal moments, as well as a 365 all year round always on marketing strategy. Optimise and simplify the path to purchase, including identifying new paths and enhancing consumer product brand proposition and positioning, through effective marketing.

This role is based out of the Hammersmith office in London, 4 days a week.

What You Will You Do

• Primary focus on one strategically important pan EMEA third party Ecommerce retailer, ensuring that prioritised, scalable, and commercially orientated category and marketing opportunities are identified, to achieve long term growth, with set KPIs and performance measurement.
• Develop joint business plans with licensees and product partners, driving long term growth, in addition to identifying new whitespace product opportunities and direct product opportunities.
• To support the performance marketing framework for the third party Ecommerce business, developing and delivering performance marketing initiatives with third party key account and licensees
• Play important support role in development and implementation of DCP third party Ecommerce retail account strategy, in line with overall DCP retail strategy. Engage teams in this strategy and translate into KPI driven, measurable objectives
• Be responsible for delivering against category commercial goals on third party Ecommerce key account, through the direct management of priority licensee partners. Deliver rapid growth plans with priority licensees, creating joint commercial and marketing strategies, in accordance with overall team objectives
• Develop efficient standardised operating procedures to effectively manage the growth of broader licensee and category base across third party Ecommerce account, driving growth in an effective, considered manner
• In addition to driving category growth via licensees, identify new category whitespace opportunities and direct model opportunities
• Play integral role in performance marketing strategy with third party Ecommerce account, including contributing to and executing marketing strategy. This is inclusive of being a key stakeholder in campaign planning, feeding into performance marketing tool management and budget planning. Important tools and ad strategies include paid search, DSP (programmatic), full-funnel, retail media, brand stores and more
• Important stakeholder in the development of key pan EMEA third party Ecommerce account marketing strategy, including important marketing campaigns, seasonal campaigns, content moments, franchise targeting, audience targeting, category programs and more
• Lead cross line of business marketing and partnership opportunity discussions, delivering joint campaigns with category, studio, Disney+, integrated Marketing and global teams
• Lead cross line of business owned and operated marketing discussions to upweight campaign planning with social, ecrm, digital, PR and communication teams
• Build partnerships with key licensees to improve Ecommerce performance marketing strategy and develop joint performance marketing plans
• Important role in improving licensee and product digital shelf standards across key third party Ecommerce retail accounts, with set KPIs established, communication methods, enhancing brand output
• Drive performance marketing evolution, transitioning towards a highly connected, performance and insight-led marketing approach with key third party Ecommerce account. Engage teams in defined marketing strategy and translate into measurable objectives
• Oversee campaign PCAs, effectively communicating to business and key internal/external stakeholders, with future learnings clear
• As required assign and work with external partners, agencies, and third party tools to improve and optimise campaign performance with key pan EMEA third party Ecommerce account
• Present the third party Ecommerce category and marketing strategy to key stakeholders, external and internal, and gain their support and buy-in
• With key EMEA third party Ecommerce account contribute to annual marketing joint business plan and calendar, considering paid advertising and retail marketing
• Work with analytical and finance teams within TWDC as relevant to ensure consistent performance tracking, measurement, reporting and optimisation

Required Qualifications & Skills

• Extensive experience of category and licensee management
• Extensive experience of Ecommerce, performance marketing and usability at a regional/local level
• Experience of working with stakeholders within an omni-channel, matrix organisation
• Experience of working in branded consumer environments (retail/supplier)
• Proven experience of building effective senior level relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
• Rich Ecommerce and performance marketing experience, including paid search, programmatic display and retail media
• Commercially-minded and analytical, with ability to interpret/manage P&L and communicate results
• Understanding of retail and category landscape, and licensee management
• Ability to consult on cross-functional projects to ensure Ecommerce principles are incorporated
• Ability to interpret data into marketing actions, balanced with creativity and an innovative approach
• Strong leadership skills with ability to mobilise virtual team across different lines of business and business models translating the vision into goals, objectives and deliverables
• Ability to develop and manage relationships both internally and externally at all levels and across divisions. Understanding of relevant licensing and vertical categories
• Cultural sensitivity and an understanding of local markets across EMEA

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.