Marketing Manager (for Fashion Retail) - FTC

Job-Zusammenfassung:

About the Role & Team

The Marketing Manager will plan and implement long term and fiscal year strategies and will be responsible for the marketing management of a series of UK key accounts/retailers.

Do you enjoy analysing and utilising data? In this role, you'll be using key trends and insights to develop and drive succinct marketing strategies across key UK retail channels and accounts, whilst being agile to capitalise on the moment and support commercial team on white space opportunities and new accounts.

You will be responsible for driving marketing specific retail campaigns and their implementation (digital marketing, paid media, product shoots, in-store POS, windows, influencer activations, events, screenings, partner opportunities) with key accounts, across all franchises, on both cross-category and individual category initiatives (hardlines/softlines/FMCG), with a particular focus on UK Fashion & Home retailers.

Relationships are key to the success of this role, both internally and externally. You will actively manage and nurture the engagement, partnership and joint business planning with each account, new and existing, to ultimately work alongside the commercial team to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.

This role will require you to be onsite 4 days a week. Please note this role is a parental leave cover until approx. December 2025.

What You Will Do

• In conjunction with our Sales and Category teams, implement the long-term marketing strategy for the relevant category and/or accounts together with category and franchise teams – predominantly the fashion category

• Pitch and land DCP brand campaigns, as well as develop tailored campaigns for assigned retail accounts.

• Handle day to day marketing relationship with key accounts and provide category teams with support as and when needed across other growth accounts and tactical new business opportunities

• Leverage macro and micro trends along with audience, category and retailer insights to craft more effective marketing campaigns, with maximum value

• Ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies

• Together with our Sales and Category teams, you will pitch and secure new licensees/retailers that improve the category growth in a substantial manner maximising the ‘white space’ opportunities

• Foster collaboration with colleagues within the UK and regional teams to ensure points of differentiation for key accounts

• Help effectively control allocated marketing budget secured through Annual Operating Plan

• Work with the integrated Disney marketing community, regional partnerships team, licensees and retailers to ensure marketing budget and licensee promotional commitment is invested in the most effective manner possible

• Share takeaways and campaign analysis across regional, local and global teams

• Proactively suggest ways to improve departmental performance and processes

• Manage the career part and success of your direct reports ensuring commitments are set, regularly reviewed and feedback given

Required Qualifications & Skills

• Degree level education in a related field or equivalent work experience with a background in grocery and retail marketing; experience working on toys marketing would be beneficial.

• Experience within retail fashion marketing, essential

• A strong understanding of digital/social marketing and experience working with influencers

• Experience planning, implementing and evaluating innovative marketing campaigns

• Confident in building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals

• Ability to give both internal and agency creative teams clear direction and briefs, and handle feedback and approval process within relevant brand guidelines

• Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets

• Ability to understand and work within the legal guidelines provided by the legal department

• A good eye for creative and digital, social and brick and mortar marketing

• Excellent strategic approach to problem solving and innovation

• Outstanding planning and organisation skills

• Commercial minded with the ability to take industry trends and new opportunities and translate them into something that drives growth

• Resilient and flexible in an ever-evolving landscape

• Computer literate including MS Word, Excel, PowerPoint and Keynote

• Written and spoken English for business use, crucial; professional proficiency in other European languages, beneficial

The Perks

• 25 days annual leave

• Private medical insurance & dental care

• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free

• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing

• Excellent parental and guardian leave

• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.