YouTube Content Supervisor

Job-Zusammenfassung:

Job Summary
The Supervisor, YouTube Content UK & EMEA is responsible for overseeing all aspects of content management and delivery across Disney’s UK & EMEA YouTube channels.

This role oversees the briefing, creation and sourcing of YouTube content to fulfil the requirements of the DisneyUK & DisneyChannelUK YouTube accounts and is responsible for distributing content to audience-relevant accounts globally.

The core function of this role is to create, maximise and deliver exceptional content for TWDC’s EMEA YouTube channels. This requires setting and evolving the YouTube content strategy for the UK and EMEA and creating a content management system and process that enables the smooth briefing, creation, sourcing, and delivery of content to populate YouTube channels across the region.

The YouTube Content Supervisor will work closely with the YouTube Channel Management Supervisor to provide the content required to successfully maintain and grow YouTube accounts and audiences based on the requirements of the channel and preferences of the algorithm. This will require collaboration over content calendar planning to support UK stakeholders, as well as an in-depth understanding of the content needs and preferences across key EMEA markets. The YouTube Content Supervisor will be the point-person for stakeholders across the business on content formats, creation and optimisation and will be able to adeptly translate business objectives into content that engages target audiences on YouTube. The YouTube Content Supervisor will have a clear data-driven knowledge of what makes needle-moving creative and will work closely with the Senior YouTube Analyst to set benchmarks, examine performance and will use these insights to evolve the content strategy and maximise results.

An expert in identifying and creating stand-out YouTube content, the YouTube Supervisor will proactively source and curate content from across the business as well as briefing the in-house YouTube producer on concepts and formats that will increase engagement and build brand affinity amongst target audiences and markets.

The YouTube Content Supervisor will also work closely with the Channel Management Supervisor to set out annual, monthly and weekly content calendars; identifying content opportunities and communicating content delivery timings, priorities and messaging as well as working with the Cross Company Social Media team more broadly to identify and share content from other platforms where appropriate. Strong organisational skills are key to this role as the Content Supervisor will be expected to set up, establish and advocate for processes that seamlessly facilitate content flow between markets; communicating EMEA needs and managing localisation requirements.

The Cross Company Social Media YouTube team works particularly closely with the Disney Consumer Products (DCP) and Brand Franchise Management teams (BFM) to ensure that preschool IP, specifically Disney Junior and other franchise priorities are supported on YouTube. This requires the Supervisor to develop an understanding of the individual requirements and restrictions across markets in order to maximise content exposure as well as exceptional interpersonal skills to negotiate and secure buy-in from both local and global teams.

Communication is an essential part of this role. The Supervisor is required to work with stakeholders at all levels across multiple lines of business to understand their specific content requirements and deliver creative solutions on time and within budget. This requires strong organisational skills and the ability to manage complicated systems and multiple feedback layers.

The Cross Company Social Media team has a test and learn approach and this role is expected to adopt this way of working, maintaining an up to date knowledge of new and evolving formats and trends whilst working with YouTube to trial alpha and beta tests, actively seeking new approaches to creative that evolve the content strategy of the channels and working with the Senior YouTube Analyst to ensure every piece of content is measured for impact.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).

The Opportunity & Responsibilities:

YouTube Account Management & Oversight – UK & EMEA

• Set and deliver the content strategy for all UK and EMEA YouTube channels
• Set the content strategy for the EMEA Disney Junior YouTube channels – maximising the content opportunities in each market to support DCP and franchise priorities – taking into account the specific restrictions in each market.
• Direct responsibility for content briefing, creation and roll out across all UK YouTube channels (DisneyUK, DisneyChannelUK) and @DisneyJuniorXX in EMEA markets
• Provide support and guidance on content best practice for UK & EMEA XLOB and social teams who create content for YouTube.
• Ensure UK audience-lead YouTube accounts are serviced with content that engages and builds a local audience.
• Curate content that delivers key business messaging to meet core objectives with target audiences across LOBs
• Set up, establish and manage processes to facilitate seamless content delivery from US and UK teams to EMEA markets
• Build relationships with global and EMEA stakeholders at all levels to communicate EMEA requirements - sharing information in both directions
• Work with Disney Consumer Products & Brand Franchise Management to advise on content creation for key campaigns and initiatives and provide audience-relevant support for theatrical and Disney+ releases
• Maintain a close partnership with YouTube, staying up to date on content best practices and trends.
• Use insights, YouTube relationships and deep platform knowledge to create and share regular updates with stakeholders and YouTube leads, particularly focused on keeping teams up to date on the latest platform developments, formats, testing opportunities, trends and innovations with the aim of improving content performance.
• Feed into, communicate and implement YouTube governance guidelines and best practice as outlined by the management.
• Work with the YouTube Analyst to review content performance and inform content recommendations
• Work with all UK & EMEA stakeholders to understand content requirements and deliver creative solutions to budget
• Source and share content from global teams for upload on Disney Junior, Marvel HQ and Star Wars Kids in all EMEA markets.
• Use knowledge and insights to advise teams on what makes good creative and how to create impactful video content that delivers results
• Test and learn creative formats to evolve the content strategy of the channel, working with the YouTube analyst to ensure every piece of content is measured for impact and against KPIs

Cross-Company Support

• Work with markets and lines of business to gather insights and share knowledge to ensure that teams are learning from each other and any performance issues are identified and addressed with teams.
• Encourage collaboration by inspiring teams with shared examples of success and best-in-class content from across the business.
• Point-person for advice on YouTube content and creative across UK LOBs & EMEA markets.  Offering guidance, best practice advice, support and advocating for their needs across all accounts
• Support TWDC lines of business to provide consultation and support for pan-regional YouTube activity, ensuring content is relevant and localisable across EMEA handles, whilst meeting wider business objectives/goals
• Work with DCP, Franchise and Media Network teams to source and share content supporting key Disney Junior IP – working with the team and the DCP Manager to plan an annual content strategy that delivers against DCP requirements with clear targets.
• Encourage innovation by inspiring teams with shared examples of success and best-in-class content from across the business.
• Be an internal ambassador for the Cross Company YouTube team, communicating areas in which we can offer support and assistance when appropriate.

The Experience We Require From You:

• Experience working with YouTube or creating social media content (client and/or agency)
• Knowledge and experience of social media marketing with an aptitude to constantly identify, evolve and develop additional skills.
• Solid experience of creating cut-through content
• Data and process-driven
• Ability to adapt quickly, and manage stakeholder needs across a complex matrix organisation
• Exceptional organisational, communication and interpersonal skills
• Resourceful and pro-active – can resolve conflict & look for solutions and information in creative ways
• Inspirational, team player who can continue to motivate and influence others whilst under pressure
• Adaptable and flexible (with working hours, travel, getting things done) – a problem solver
• Interested in trends, new initiatives, and staying one step ahead of the competition

Additional Information

This is a UK-based role, but will require coordination and communication with colleagues across EMEA and US offices, requiring flexibility to accommodate out-of-hours meetings in these time zones.

The Perks:

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Disney+ subscription
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.