Assistant Manager - Customer Analytics, Sports
Jetzt bewerben Später bewerben Job ID 10070956 Standort Gurgaon, Indien Veröffentlichungsdatum 26/11/2023 Unternehmen The Walt Disney Company (India)Job-Zusammenfassung:
About the Role:
This individual contributor position will be key to the Star Sports ad sales and account leadership. S/he will provide market context to sales team, by understanding the clients and providing GTM narratives demonstrating ROI towards high impact investments of Sports on TV.
Context:
Market context and insights driven comprehensive narratives that illustrate the primacy of sports and demonstrate the value of high impact sports properties is central to empower our sales and account leadership. This position will play a pivotal role in preparing these customised narratives while also being involved in various strategic projects to build market intelligence to better inform our sales conversations with clients.
Key Responsibilities:
- Prepare customised client narratives for key client segments, to support go-to-market pitches for sales accounts
- Use Media Metrics (For e.g., BARC), internal & external data sources (For e.g., digital metrics, business metrics, revenue & market share growth, etc.), along with account level primary data, to build supporting facts for client narratives
- Assist in special strategic projects through data gathering and analysis, and bring key pointers to evolve understanding within sports/ TV consumption
- Conduct qualitative and quantitative customer research, and translate findings into actionable insights for client accounts
- Market scan to derive client prospects for our sport IPs based on customer and consumer fitment
- Competitive tracking of media spends and initiatives across digital, TV, print by different industry sectors
- Regularly interface with sales account managers to learn more about their clients & identify any pitch problem statement
- Understand changing market trends and advertising behaviours of industry segments, in order to generate/ validate ideas for GTM strategies
Performance Measures:
- Providing comprehensive narratives that illustrate primacy of sports advertising towards achieving brand objectives and relevant business outcomes
- Timely, accurate identification and communication of new advertiser-specific intelligence on advertisers to sales and account teams
- Ensure incorporation of intelligence in sales teams’ narratives
Qualifications:
- Minimum Qualification: MBA from a reputed institute
- With at least 3 - 5 years of post-qualification experience
- Core industry exposure - Digital/ TMT/ FMCG/ Retail
- Desired prior experience in the following industries –
- Consulting – Big 4 global delivery teams
- Financial analyst – In house teams from investment banks
- Group corporate strategy Knowledge & Skills:
- Excellent analytical and market assessment skills
- Data/ financial analysis, large volume data insights, usage of excel tools like Power BI, Power Pivot, etc.
- Preferable industry understanding of digital, consumer internet or M&E industries Personal Attributes:
- Comfort with working in a dynamic and fast paced environment
- High on collaboration skills
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Über The Walt Disney Company (India):
Bei Disney Corporate erleben Sie, wie die Unternehmen hinter den starken Marken des Konzerns gemeinsam das innovativste, weitreichendste und am meisten bewunderte Entertainment-Unternehmen der Welt schaffen. Als Mitglied eines Konzernteams arbeiten Sie mit Weltklasse-Führungskräften zusammen, die mit innovativen Strategien dafür sorgen, dass The Walt Disney Company ihren Spitzenplatz in der Unterhaltungsbranche behält. Mischen Sie sich unter andere innovative Köpfe und helfen Sie den besten Geschichtenerzählern der Welt, unvergessliche Erinnerungen für Millionen von Familien rund um den Globus zu kreieren.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle in der Familie bezaubern. Disney Erzählungen, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Ecken der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Star India Pvt Ltd (SIPL), das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (India) nennen.