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Assistant Manager - Ad Sales, Star Gold 2

Jetzt bewerben Später bewerben Job ID 10087113 Standort Mumbai, Indien Veröffentlichungsdatum 16/04/2024 Unternehmen The Walt Disney Company (India)


About the Role:
This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers forStar Gold 2. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions.


The cluster comprise of Star Gold Romance, Star Gold Thrills & UTV Bindaas. Star Romance & Thrills have recently been relaunched and out of them Thrills have come on Free Dish which have led to channel climbing up the rankings. SG Thrills is now among top 4 channels in the Hindi Movies genre and require focus to have incremental growth and at the same time SG Romance needs attention since it is a growing channel in the genre.

Key Responsibilities:

Strategic / Policy related KRAs

•                Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness

•                Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization

•                Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential

•                Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.

•                Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

•                Create, negotiate and close deals that maximize price/market share and deliver on the client’s and agency’s marketing objectives and expectations.

•               Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share

•                Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns 

•                Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts. 

•                Business development to identify new clients

Financial Accountability / Commercial Impact

•                Accurate monthly revenue projections

•                Meet or exceed monthly/quarterly/annual quotas

•                Achievement of CPRP benchmarks and high market share

•                Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions

•                Continuously strive to identify opportunities to maximise revenue opportunities

Performance Measures:
•                Monthly / Quarterly / Annual Revenue

•                Price / yield

•                Client Count (Effective coverage)

•                Accuracy of projections and productivity


•                Minimum Qualification: MBA

•                Total of about 2-4 years of sales experience

Personal Attributes:

•                Business acumen

•                Networking and relationship building

•                Collaboration

•                Learning agility

•                Analytical thinking

•                Result orientation

About Disney Star:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let's continue to inspire a billion imaginations.

Über The Walt Disney Company (India):

Star India prägt die indische Medienlandschaft seit mehr als 30 Jahren und ist eines der führenden Medienkonglomerate des Landes, das monatlich mehr als 700 Millionen Zuschauer in Indien und über 100 anderen Ländern erreicht.

Über The Walt Disney Company:

Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.

Diese Position ist bei Star India Pvt Ltd (SIPL), das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (India) nennen.

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