Senior Manager - Central PRS, HSM - Entertainment Ad Sales
Jetzt bewerben Später bewerben Job ID 10089090 Standort Mumbai, Indien Veröffentlichungsdatum 07/05/2024 Unternehmen The Walt Disney Company (India)Job-Zusammenfassung:
About the Role:
This role will program manage the deal structure and deal proposals particularly the ones at Network level at HSM while applying an overall HSM lens to business performance, which will be complementary to the lens adopted by GEC/Movies team.
Context:
This role will manage the key initiatives at the HSM side of Entertainment Ad Sales team, which is critical to ensure deal analysis, and business performance reports are ready in time with high quality analysis.
Key Responsibilities:
Strategic / Policy related KRAs
Implementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
Operational / Process / Technology related KRAs
Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
Analyse market trends, Media performance versus Brand parameters and other critical trends.
Support creation of pitch and evaluation of the pitch of annual deals and mega deals
Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
Work on comprehensive presentations for reviews as required
BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points
Financial Accountability / Commercial Impact
Execute impact/ non FCT elements that convert to higher revenue generation
Work with finance and PRS lead to develop annual budgets for respective channels as per company goals
Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
Identify & highlight opportunities to CSP/ RH/CH
Performance measures
Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels
Presentation of the review in the format as required
Provide quantifiable inputs which influences favourable decision making by clients and shapes direction of business strategy
Qualifications:
Qualification: MBA
With 10+ years of post-qualification experience, preferably from Business consulting/ strategy background
Personal Attributes:
Business Acumen
Planning and organizing
Influencing Skills
Result Orientation
Negotiation Skills
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Über The Walt Disney Company (India):
Star India prägt die indische Medienlandschaft seit mehr als 30 Jahren und ist eines der führenden Medienkonglomerate des Landes, das monatlich mehr als 700 Millionen Zuschauer in Indien und über 100 anderen Ländern erreicht.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Star India Pvt Ltd (SIPL), das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (India) nennen.