Analyst, Audience Advancement
Jetzt bewerben Später bewerben Job ID 10131882 Standort New York City, New York, USA Veröffentlichungsdatum 03/10/2025 Unternehmen Disney AdvertisingJob-Zusammenfassung:
Department/Group Overview:
The role of the Data and Measurement Science Department is to drive revenue for Disney Advertising across our multiplatform and addressable businesses by enabling automated solutions, providing data-driven insights, driving outcomes, and creating strategic data solutions. Within the Data and Measurement Science Department, the Audience Advancement group are subject matter experts in each of the following areas:
Enabling measurement expansion with 3P vendors and evaluating emerging/changing currencies
Identifying opportunities to grow measurement across under-utilized categories and ad products
Exploring and positioning various forms of audience measurement, including cross-platform reach & frequency, engagement, attention and contextual alignment
Job Summary:
The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of Disney’s performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.
Responsibilities and Duties of the Role:
Develop a comprehensive understanding of a current or potential client’s media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis.
Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities.
Help to package media optimization case studies and measurement benchmarks for prospecting efforts.
Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of Disney’s measurement capabilities.
Required Education, Experience/Skills/Training:
2+ years of media experience
Experience at a fast-paced web publisher, media agency or TV Network preferred
Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF. Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus.
Highly Proficient in Microsoft Excel and PowerPoint
Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
Knowledge of the media landscape and preferably the digital media landscape
Experience successfully communicating at all levels both verbally and in writing
Demonstrated ability to establish and maintain relationships with internal stakeholders
Proven team player with the ability to take on different assignments/projects in a timely manner
Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
Excellent communication and writing skills, and attention to detail
Ability to work independently and problem solve as well as effectively collaborate with various teams
Preferred Qualifications:
Bachelor's degree in a related field e.g. Marketing
Experience working in ad sales, media research (supply-side vendor)
The hiring range for this position in New York, NY is $75,500 to $101,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Über Disney Advertising:
Disney Advertising ist verantwortlich für den Werbeverkauf und das integrierte Marketing für die Unterhaltungs- und Sportangebote von The Walt Disney Company in den Bereichen linear, digital, sozial, Audio und werbegestütztes Streaming. Dazu gehören ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu und seine acht ABC Owned Local Stations.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Disney Advertising Sales, LLC, das Teil eines Geschäftssegments ist, das wir Disney Advertising nennen.
Disney Advertising Sales, LLC bietet als Arbeitgeber Chancengleichheit. Die Beurteilung der Möglichkeit der Beschäftigung von Bewerbern erfolgt unabhängig von ethnischer Zugehörigkeit, Religion, Hautfarbe, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Geschlechtsausdruck, nationaler Herkunft, Abstammung, Alter, Familienstand, militärischem Status oder Veteranenstatus, Gesundheitszustand, genetischen Informationen oder einer Behinderung, oder anderer gemäß Bundes-, Landes- oder örtlichem Gesetz verbotener Merkmale. Disney fördert eine Unternehmenskultur, in der Ideen und Entscheidungen aller Personen uns dabei helfen, zu wachsen, innovativ zu sein, die besten Geschichten zu schreiben und in einer sich ständig weiterentwickelnden Welt von Bedeutung zu sein.