Category Strategy Manager

Job-Zusammenfassung:

The Category Strategy Manager supports the Category Strategy Director and Category Strategy Vice President in developing category and client strategies driving ad sales revenue in a given advertising vertical. As a strategic entity in the Disney Advertising organization, the Category Strategy team works to ensure Disney Advertising is positioned to meet the Company’s long-term goals and our clients’ business needs.

Job Summary:

The Category Strategy Manager will work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data Enablement, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.  She/He/They will work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Disney Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying.  She/He/They will anticipate and create selling stories for category-relevant properties and platforms within the Disney Advertising portfolio and key business segment priorities. She/He/They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis

Responsibilities:

• Be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending.

• Mine syndicated data sources (e.g. MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) for insights for client and category presentations

• Leverage the syndicated data to develop sales narratives and positioning material for key sales priorities, drawing on essential skills in “storytelling”

• Identify and articulate consumer trends bearing media revenue impact to best position Disney’s portfolio of assets

• Act as a liaison between research, category strategy and sales to create measurement strategies against client KPIs

• Independently oversee campaign effectiveness and performance recaps with select vendors

• Work with the Data Enablement team to initiate recommendations on first-party and third-party audience segments for clients and agency partners

• Curate category knowledge to educate Sales and sales support teams on salient information

• Actively contribute to creating an inclusive environment

Minimum Requirements:

• Minimum of 5 years of experience in advertising, media and/or marketing and in the given category preferred (Tech & Telco and Travel & Leisure)

• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company

• Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions

• Experience with working with R/F tools such as Nielsen Media Impact

• Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others

• Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.

• Self-starter who takes initiative and is able to navigate without constant direction

• Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change

• Team-oriented, with experience working across a matrixed organization

• Excellent written, verbal and interpersonal communication skills

• Strong presentation skills, capable of presenting to internal and/or external partners

• Passion for The Walt Disney Company, its content, and the advertising landscape

Education Requirements:

• Bachelor’s Degree or equivalent work experience

The hiring range for this position in New York is $119,200.00 to $159,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.