Director, Communications
Jetzt bewerben Später bewerben Job ID 10071055 Standort New York City, New York, USA Veröffentlichungsdatum 29/04/2024 Unternehmen Disney Entertainment TelevisionJob-Zusammenfassung:
About Disney AdSales:
Disney AdSales (DAS) is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
Disney AdSales has made significant investments in innovation – unveiling strategies and solutions around data-driven precision, premium ad experiences and frictionless transactions for marketers.
About Disney AdSales Corporate Communications Team:
The Corporate Communications & Strategy team oversees communications strategy, operations and business development for the AdSales division. It is responsible for charting holistic, multi-platform communications tactics supported by operational research and insights and marketplace strategy capabilities. The group works hand-in-hand with sales, content and digital leaders – along with the respective communications and business teams across the entire Disney portfolio – to drive growth and lead generation across all screens.
Job Summary:
We are seeking a Director, Corporate Communications with deep knowledge and expertise in AdTech and Streaming TV, including experience in addressable advertising and marketing solutions. Ideal candidates will demonstrate a strong understanding of corporate communications and experience and acumen working with senior executives and cross-functional teams.
This role will be responsible for positioning Disney AdSales as a leader in the marketplace and elevating its innovative capabilities and solutions through media relations, thought leadership initiatives, award submissions, internal communications and more. Through strategic and effective storytelling and partnerships with key clients and internal stakeholders, this candidate will help drive business results – developing and leading a holistic communications strategy for Disney Ad Sales’ growing streaming ad platform as well as their first party data, measurement, programmatic, performance marketing and self-service capabilities.
Responsibilities:
- Able to simplify, synthetize and communicate complex strategies, insights, initiatives and programs to the marketplace
- Able to follow marketplace trends in the adtech space to develop proactive story ideas as it relates to DAS
- Able to lead brainstorming sessions as the need and situations demand
- Able to manage multiple projects with tight deadlines
- Able to communicate effectively with a range of executives and cross-divisional department teams
- Able to perform at a high level, even when faced with unexpected change; creative problem solver in dealing with ambiguity or difficult challenges
- Willing to take risks to ensure creative thinking and the best possible outcomes
- Able to work with data and create solutions
- Able to travel based on business needs
Basic Qualifications:
- 11+ years’ experience in the Streaming TV and digital media space with a deep understanding of automated and addressable-led marketing solutions
- Corporate communications, PR, journalism or equivalent experience, including experience leading teams
- Creativity, diplomacy, and ability to juggle heavy volume of diverse projects, including both strategic and tactical assignments
- Strong verbal and writing skills, with demonstrated ability to effectively and rapidly deliver information in a complex, multi-business global company
- Oversee development and distribution of press materials, key messages, Q&A documents
- Build and maintain relationships with journalists, online influencers and key internal stakeholders
- Respond to media inquiries and act as company spokesperson as required
- Communicate regular media and issues updates to senior management
- High School Diploma, its equivalent or comparable professional experience
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
Location: New York, New York
Job Posting Company: The Walt Disney Company
The hiring range for this position in New York City is $152,000.00-$209,200.00. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Über Disney Entertainment Television:
Disney Entertainment Television ist ein Zusammenschluss renommierter Content-Marken bei The Walt Disney Company, die innovative Unterhaltungs- und Nachrichtenprogramme für die Streaming-Plattformen des Unternehmens – Disney+, Hulu und Star – sowie seine Broadcasting- und Kabelnetzwerke erstellt. Sein umfangreiches Portfolio umfasst ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content und Onyx Collective zusätzlich zu Disney Television Studios, die 20th Television, 20th Television Animation, ABC Signature und Walt Disney Television Alternative umfassen. Die kreativen Marken von Disney Entertainment Television erstellen über 4.500 Stunden an Programminhalten pro Jahr in mehr als 300 Programmen aller Genres und stehen im Mittelpunkt bahnbrechender Geschichten, die Zuschauer faszinieren und von Kritikern gefeiert werden. Im Jahr 2023 erhielten die Werke von Disney Entertainment Television 163 Emmy® Nominierungen in den Kategorien Daytime, Primetime, Nachrichten und Dokumentarsendungen sowie Kinder und Familie.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei American Broadcasting Companies, Inc., das Teil eines Geschäftssegments ist, das wir Disney Entertainment Television nennen.
American Broadcasting Companies, Inc. ist ein Arbeitgeber, der sich für Chancengleichheit einsetzt. Die Beschäftigungsmöglichkeit von Bewerbern wird ohne Berücksichtigung von Rasse, Hautfarbe, Religion, Geschlecht, nationaler Herkunft, sexueller Orientierung, Geschlechtsidentität, Behinderung oder geschütztem Veteranenstatus in Betracht gezogen. Disney fördert eine Unternehmenskultur, in der die Ideen und Entscheidungen aller Mitarbeiter uns helfen, zu wachsen, zu innovieren, die besten Geschichten zu schreiben und in einer sich schnell verändernden Welt wichtig zu sein.