Marketing Analytics Director
Jetzt bewerben Später bewerben Job ID 10129285 Standort New York City, New York, USA Veröffentlichungsdatum 10/10/2025 Unternehmen ESPNJob-Zusammenfassung:
The Media Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions and brand affinity across all properties and platforms to affect the ESPN business. The effectiveness of these plans is continually assessed through data-driven insights, tracking performance across various channels and platforms to ensure alignment with business goals. By analyzing audience engagement, reach, and subscription growth, the team ensures that media strategies are achieving measurable results and contributing to ESPN's overall success.
This role will need to distill business trends and performance indicators into decisions that drive marketing investment. Critical metric trend analysis and forecasts will aim to provide operational teams and executive management with a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis.
We are looking for a diligent candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The pace and cadence for change at ESPN necessitates an ability to lead multiple projects, collaborate with multiple partners, and work with speed. This role reports into the VP of Media Marketing. This role is in New York, NY.
Responsibilities:
- Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making
- Lead delivery of full funnel marketing, inclusive of owned and paid media, performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
- Develop and maintain the performance measurement strategy
- Develop automated processes and scaled frameworks that will serve as the baseline to build out cases, drive strategy, and influence leadership
- Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
- Prepare executive reports, contribute to weekly status updates & cross-departmental presentations, and provide key input into weekly and monthly leadership updates
- Build strategic decision-making frameworks and develop scripts that help us automate and augment
- Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and upselling opportunities). Inform resourcing needed to achieve concrete, specific goals; consult on trade-offs
- Collaborates cross functionally and builds relationships to improve day to day work
- Aid in forecasting performance for multi-channel marketing campaigns and tracking against those goals
Qualifications:
- Minimum 10 years of proven experience in marketing analytics, investment banking, financial analysis, or growth marketing analytics
- Experience working in a Direct-to-Consumer environment
- Validated leadership skills, with a successful track record of team building and developing talent
- Excellent modelling skills with the ability to defend model assumptions
- Excellent written and verbal communication skills
- Strong analytical and statistical modeling skills and the ability to identify and resolve data related issues
- Proven experience with statistical modelling languages (e.g., SQL, R, Python, SAS) to include querying and cleansing large data sets
- Familiarity with data visualization tools and methodology (e.g., Tableau, Power BI, Looker)
- High level of proficiency with PowerPoint, Keynote and Excel
- Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
- Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
- Able to maintain both a meticulous attention to detail and a big-picture strategic mentality
Required Education:
- Bachelor’s degree in Analytics, Statistics, Data Science, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $129,600 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Über ESPN:
Bei ESPN zu arbeiten, ist anders als alles andere. Denn wir finden immer wieder neue Wege, um mit den Fans zu interagieren – egal wie und wo sie sich mit dem Sport verbinden. Jeden Tag tun wir Dinge, die noch niemand getan hat, und das in einer dynamischen Kultur, in der wir den Widrigkeiten trotzen und uns ständig selbst übertreffen. Wenn Sie die neueste Technologie, wegweisende Ideen und Weltklasse-Talente in Ihrem Team haben, ist jeder Tag außergewöhnlich.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei ESPN Sales & Marketing, Inc., das Teil eines Geschäftssegments ist, das wir ESPN nennen.
ESPN Sales & Marketing, Inc. bietet als Arbeitgeber Chancengleichheit. Die Beurteilung der Möglichkeit der Beschäftigung von Bewerbern erfolgt unabhängig von ethnischer Zugehörigkeit, Religion, Hautfarbe, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Geschlechtsausdruck, nationaler Herkunft, Abstammung, Alter, Familienstand, militärischem Status oder Veteranenstatus, Gesundheitszustand, genetischen Informationen oder einer Behinderung, oder anderer gemäß Bundes-, Landes- oder örtlichem Gesetz verbotener Merkmale. Disney fördert eine Unternehmenskultur, in der Ideen und Entscheidungen aller Personen uns dabei helfen, zu wachsen, innovativ zu sein, die besten Geschichten zu schreiben und in einer sich ständig weiterentwickelnden Welt von Bedeutung zu sein.