Performance Media Planner
Jetzt bewerben Später bewerben Job ID 10130642 Standort New York City, New York, USA Veröffentlichungsdatum 23/09/2025 Unternehmen ESPNJob-Zusammenfassung:
The Media Planning & Buying Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
The Performance Marketing team is responsible for driving new subscriber growth for ESPN’s Direct-to-Consumer (DTC) products. We develop data-driven strategies using high-impact creative assets that drive awareness, subscriptions, and engagement across digital platforms.
The Media Planner will focus on supporting the holistic media strategy and planning direct to consumer performance media efforts across a variety of campaigns and sports. The Media Planner takes pleasure in getting to “do it all”, supporting projects that blur the lines between marketing, research, operations and creative. This role provides foundational experience in how the world of performance media operates in the fast-paced environment of multiplatform live sports and content.
The ideal candidate possesses outstanding organizational and communication skills, has superior attention to detail, can provide objective analysis, has the ability to handle multiple projects simultaneously, work with autonomy, maintain a relentless curiosity to understand how everything connects, all while meeting deadlines. This position will report to the Associate Director, Performance Media and collaborate closely with others in the group, as well as across ESPN and The Walt Disney Company.
This individual must enjoy working in a fast-paced, dynamic environment with a proven ability to handle a high-volume workload and navigate a matrixed organization with a positive attitude and a solutions-oriented mindset. This role reports into the Associate Director Performance Media. This role is based in New York, NY.
Responsibilities:
- Responsible for supporting Performance Media leads and contributing to media plans across multiple sports
- Coordinate campaign logistics to ensure timely execution
- Create and maintain key planning documents
- Steward effective communication and understanding needs across marketing, creative and external partners to lead campaign spec sheets & deliverables, campaign timelines and assist in the trafficking process to ensure timely launch of media campaigns across paid media
- Monitor and assess ongoing campaign performance; assist in strategic analysis and recommendations for campaigns
- Assist with tracking and management of the performance media budget
- Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns
Qualifications:
- Minimum 3 months of professional experience in integrated media planning (brand, corporate, agency or publisher side preferred) or strong internship experience in marketing or media entertainment also relevant
- Knowledge of media channels and experience coordinating across multiple media disciplines with a heavy focus on digital media
- Effective collaborative and interpersonal skills
- Ability to analyze performance metrics and apply data-driven insights to optimize campaigns
- Ability to work with cross-functional teams, external partners, and multiple stakeholders
- Genuine interest in sports and is excited to influence and impact the fan experience
- Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a fast-paced, deadline-driven environment
- Strong verbal and written communication skills
- Works with urgency, proficient time management, problem solving skills and a critical thinker
Preferred Qualifications:
- Strong entertainment industry knowledge, preferably in sports
- Multi-platform paid media experience
- Outstanding interpersonal skills
- Curiosity and passion for understanding the “why” underneath the surface
- Conscientious
Required Education:
- Bachelor’s degree or equivalent in Media, Marketing, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $55,800.00 to $74,800.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Über ESPN:
Bei ESPN zu arbeiten, ist anders als alles andere. Denn wir finden immer wieder neue Wege, um mit den Fans zu interagieren – egal wie und wo sie sich mit dem Sport verbinden. Jeden Tag tun wir Dinge, die noch niemand getan hat, und das in einer dynamischen Kultur, in der wir den Widrigkeiten trotzen und uns ständig selbst übertreffen. Wenn Sie die neueste Technologie, wegweisende Ideen und Weltklasse-Talente in Ihrem Team haben, ist jeder Tag außergewöhnlich.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Disney Streaming Services LLC, das Teil eines Geschäftssegments ist, das wir ESPN nennen.
Disney Streaming Services LLC bietet als Arbeitgeber Chancengleichheit. Die Beurteilung der Möglichkeit der Beschäftigung von Bewerbern erfolgt unabhängig von ethnischer Zugehörigkeit, Religion, Hautfarbe, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Geschlechtsausdruck, nationaler Herkunft, Abstammung, Alter, Familienstand, militärischem Status oder Veteranenstatus, Gesundheitszustand, genetischen Informationen oder einer Behinderung, oder anderer gemäß Bundes-, Landes- oder örtlichem Gesetz verbotener Merkmale. Disney fördert eine Unternehmenskultur, in der Ideen und Entscheidungen aller Personen uns dabei helfen, zu wachsen, innovativ zu sein, die besten Geschichten zu schreiben und in einer sich ständig weiterentwickelnden Welt von Bedeutung zu sein.