Product Marketing Assistant Manager
Jetzt bewerben Später bewerben Job ID 10125042 Standort New York City, New York, USA Veröffentlichungsdatum 01/07/2025 Unternehmen The Walt Disney StudiosJob-Zusammenfassung:
Job Summary:
Disney Streaming is looking for a Product Marketing Assistant Manager to support Disney+ and the Disney Bundle Product Marketing Growth and Commerce efforts, focusing especially on upgrades and monetization. This person will play a vital role in crafting Disney+ and Disney Bundle Product Marketing strategy, partnering closely with Product, Data Analytics, Programming, and Lifecycle Marketing teams, and helping bring said strategies to life across marketing and product touchpoints globally.
The ideal candidate has a deep knowledge of and a passion for the digital media and entertainment landscape. While this role will focus primarily on driving existing subscribers into our higher priority plans, the candidate should have a clear understanding of the full user experience journey and marketing funnel and be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of growing an engaged audience across our plan types. A high-level understanding of Product and technical teams is essential as this candidate will be expected to partner and negotiate with those teams to prioritize and align on the best solution for the consumer, applying learnings throughout upgrade flows.
The Product Marketing Assistant Manager needs to be an exceptional collaborator and communicator, who is able to manage several concurrent projects across many markets globally. Attention to detail is also extremely important.
The candidate should be passionate about Disney and the Disney Bundle brands (Disney+, Hulu, and ESPN), as well as our growing portfolio of plans and entertainment partners.
Responsibilities:
Independently develop product marketing strategies that define positioning and messaging hierarchies and user experience optimizations. These strategies should be informed by customer-centric data points, including but not limited to, market research, competitive analysis, performance data, and customer care feedback, with the goal of highlighting the value of our products, plans, and services effectively for consumers.
Lead upgrade positioning and messaging strategy across platforms including mobile app, connected TV devices, and web commerce flows. Optimize end-to-end upgrade flows and messaging from watch experience and in-product search experiences that lead to plan upgrades.
Facilitate discussions with key cross functional partners across the organization (Product, Product Design, Marketing Strategy, Lifecycle, Programming, Research, Data Analytics, and Viewer Experience) to identify requirements, constraints, and impacts to our resulting product marketing recommendations.
Collaborate on and help prioritize experimentation roadmaps that drive upgrades and subscriber monetization with a focus on increasing ARPU, moving current subscribers to higher OI plans, and reducing churn. Execute against those strategies with minimal oversight.
Partner with Product team members that focus on Account Management, Plan Switch/Upgrades, and Cancel Flow to develop a testing strategy that optimizes for conversions, ARPU, and operating income.
Manage cross-functional timelines to ensure multiple teams and their dependencies are hitting launch dates, and escalating risks appropriately.
Report out to leadership on launches and performance on a regular cadence.
Ideate on new inroads, strategic levers, and monetization efforts to drive growth for Disney+ and the Disney bundles.
Basic Qualifications:
3+ of Marketing experience with an understanding of Product and Engineering workflows, preferably with Product Marketing experience, even better if experience is in subscription based and/or streaming services
Experience partnering with Product and/or Engineering teams preferred
Experience managing and driving projects end to end successfully against tight deadlines
This candidate needs to be an exceptional communicator and be able to execute several concurrent projects in partnership with many leadership stakeholders and cross functional teams with minimal oversight. Attention to detail and the ability to communicate mistakes or inconsistencies is imperative
Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and products
Ability to understand, simplify, and translate Product and Legal requirements into Marketing requirements, and vice versa
Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials; ability to provide design feedback that aligns with marketing strategy
Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting new products/businesses with many unique partners, identifying synergistic opportunities to marry team needs
Proactive decision maker and problem solver, comfortable with ambiguity
Strong analytical skills including the ability to read and analyze data, prepare and interpret reports for Marketing leadership, and communicate actionable results, findings and recommendations
Balance of creative and analytical thinking
Preferred Qualifications:
Experience partnering with Product teams to build business cases and prioritize Marketing asks
Experience driving cross-functional team alignment and strategic planning
Experience coordinating marketing assets and approvals with stakeholders and leadership
A proactive self-starter capable of working independently, but also as part of a team
Ability to identify gaps and optimize workstreams/processes
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Passion for the digital media and entertainment space, and the Disney brands
Required Education:
Bachelor's degree or relevant work experience
The hiring range for this position in New York is $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Über The Walt Disney Studios:
Seit über 95 Jahren sind The Walt Disney Studios die Grundlage, auf der The Walt Disney Company aufgebaut wurde. Heute bietet es seinen Kunden auf der ganzen Welt hochwertige Filme, episodische Geschichten, Musik und Bühnenstücke. The Walt Disney Studios umfasst eine Sammlung von angesehenen Filmstudios, darunter Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios und Searchlight Pictures. Sie ist auch die Heimat von Disney Theatrical Productions, der Produktionsfirma von erstklassigen Bühnenshows.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Disney Entertainment Operations LLC, das Teil eines Geschäftssegments ist, das wir The Walt Disney Studios nennen.
Disney Entertainment Operations LLC bietet als Arbeitgeber Chancengleichheit. Die Beurteilung der Möglichkeit der Beschäftigung von Bewerbern erfolgt unabhängig von ethnischer Zugehörigkeit, Religion, Hautfarbe, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Geschlechtsausdruck, nationaler Herkunft, Abstammung, Alter, Familienstand, militärischem Status oder Veteranenstatus, Gesundheitszustand, genetischen Informationen oder einer Behinderung, oder anderer gemäß Bundes-, Landes- oder örtlichem Gesetz verbotener Merkmale. Disney fördert eine Unternehmenskultur, in der Ideen und Entscheidungen aller Personen uns dabei helfen, zu wachsen, innovativ zu sein, die besten Geschichten zu schreiben und in einer sich ständig weiterentwickelnden Welt von Bedeutung zu sein.