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Programmatic Account Manager, Disney Advertising

Jetzt bewerben Später bewerben Job ID 10115515 Standort New York City, New York, USA Veröffentlichungsdatum 11/03/2025 Unternehmen Disney Entertainment

Job-Zusammenfassung:

Disney’s Addressable Ad Operations team is seeking a Programmatic Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Media Distribution.

Job Summary:

The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage their in-depth knowledge of the programmatic ecosystem along with strong organizational, analytical and project management skills to provide exceptional client service while identifying post-sale opportunities for account growth. In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s digital properties.

A Programmatic Account Manager is responsible for stewarding digital advertising campaigns and relationships with top-tier customer accounts. This position collaborates closely with teams across Disney to ensure that our clients have comprehensive support and superior client service both pre- and post-sale. The Programmatic Account Manager understands our clients’ advertising priorities and strategies and are also required to identify and troubleshoot any issues, and escalate accordingly, as well as demonstrate knowledge and understanding of our systems, tools, and processes.

We want to ensure that this team has the resources to deliver best-in-class customer service to our clients, our agencies, and across all of internal Disney Advertising Sales teams. The highest priorities are our people, systems, and processes.

Responsibilities and Duties of the Role:

  • Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns

  • Assist clients with PMP and Programmatic Guaranteed set-up

  • Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute

  • Lead client communication related to our programmatic offering and optimizations

  • Required to test creative assets across Video, Mobile, and Desktop Display

  • Help ensure client’s programmatic ad specs are met and communicate out changes to our client’s and their DSPs

  • Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues

  • Ensure accurate campaign set up between ad server and our SSP

  • Display mastery of all Disney and Hulu digital ad products and their capabilities

  • Assist clients and sales teams in the billing and reconciliation process

  • Provide after-hours support for any client-related emergencies, as necessary

  • Become an authority in our SSPs and the programmatic advertising ecosystem

Required Education, Experience/Skills/Training:

Qualifications:

  • 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company required

  • A strong emphasis in programmatic, digital and online media experience preferred

  • 1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges

  • Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)

  • Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations

  • Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner

  • Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed

  • Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools

  • Seeks out partnerships across the organization to test new ideas and grow the business

  • Exceptional organizational, relationship-building, and communication (written and verbal) skills

  • Self-motivated starter who thrives in a fast-paced environment

  • ·Ability to cultivate sales and client relationships

Preferred Qualifications:

  • Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.

  • Coursework in Business Administration, Media, Advertising, or Marketing

  • Strong interest in the digital media, advertising, and emerging technology industries

  • Working familiarity with a broad range of business functions, including ad sales, creative services, revenue operations, inventory planning, and yield optimization

  • Knowledge of industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.

  • Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required

Preferred Education:

  • Bachelor’s degree with a focus in media, advertising or other meaningful experience

#DisneyAdvertising


The hiring range for this position in New York, NY is $90,000.00 to $109,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


Über Disney Entertainment:

Bei Disney Corporate erleben Sie, wie die Unternehmen hinter den starken Marken des Konzerns gemeinsam das innovativste, weitreichendste und am meisten bewunderte Entertainment-Unternehmen der Welt schaffen. Als Mitglied eines Konzernteams arbeiten Sie mit Weltklasse-Führungskräften zusammen, die mit innovativen Strategien dafür sorgen, dass The Walt Disney Company ihren Spitzenplatz in der Unterhaltungsbranche behält. Mischen Sie sich unter andere innovative Köpfe und helfen Sie den besten Geschichtenerzählern der Welt, unvergessliche Erinnerungen für Millionen von Familien rund um den Globus zu kreieren.

Über The Walt Disney Company:

Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.

Diese Position ist bei Hulu, LLC, das Teil eines Geschäftssegments ist, das wir Disney Entertainment nennen.

Hulu, LLC bietet als Arbeitgeber Chancengleichheit. Die Beurteilung der Möglichkeit der Beschäftigung von Bewerbern erfolgt unabhängig von ethnischer Zugehörigkeit, Religion, Hautfarbe, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Geschlechtsausdruck, nationaler Herkunft, Abstammung, Alter, Familienstand, militärischem Status oder Veteranenstatus, Gesundheitszustand, genetischen Informationen oder einer Behinderung, oder anderer gemäß Bundes-, Landes- oder örtlichem Gesetz verbotener Merkmale. Disney fördert eine Unternehmenskultur, in der Ideen und Entscheidungen aller Personen uns dabei helfen, zu wachsen, innovativ zu sein, die besten Geschichten zu schreiben und in einer sich ständig weiterentwickelnden Welt von Bedeutung zu sein.

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