Sr. Marketing Specialist, Landing Pages
Jetzt bewerben Später bewerben Job ID 10125114 Standort New York City, New York, USA Veröffentlichungsdatum 03/07/2025 Unternehmen The Walt Disney StudiosJob-Zusammenfassung:
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star and sports content from ESPN. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service and as part of Disney Bundles in the U.S. that gives subscribers access to Disney+, Hulu, Max and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
We have an exciting opportunity for a Sr. Marketing Specialist, Landing Pages.
Responsibilities:
Manage a backlog of web and device landing page production/optimization projects and maintain schedules for editorial landing page updates
Coordinate with Disney Studio Marketing and Regional Marketing teams to ensure that brand, content, and local strategy requirements are met.
Oversee and, as needed, assist with building and updating landing pages in our content management system (CMS) and setting up landing page A/B tests in our proprietary experimentation platform
Draft creative briefs for new Marketing Landing Pages in partnership with stakeholders in Product Marketing and Regional Marketing teams
Partner with Regional Marketing teams and Product Marketing to create high quality landing page experiences ensuring that content, plan merchandising, and value propositions are optimized for each subregion and market.
Coordinate with Global Design and Marketing teams to ensure that assets for landing pages are delivered on schedule and to specification
Work with Design, Product, and Engineering teams to document and support development of new features and layouts on our landing pages
Lead the copy translation process, partnering closely with the Localization team and local stakeholders.
Facilitate content approvals between Legal, Franchise and Brand Marketing, and local stakeholders.
Optimize landing pages to improve subscription conversion rates and overall user experience
Drive growth and profitability through process improvements, experimentation, and automation.
Track KPIs and report on web and device landing page performance to stakeholders and Marketing leadership
Work closely with analytics teams to enhance landing page dashboards and data reporting
Provide feedback/suggestions to Engineering teams to improve CMS features, workflows, and capabilities
Contribute to A/B testing ideas for web and device landing pages and the sign-up funnel
Represent the Landing Page Optimization team in global cross-functional meetings, providing status updates and pointing out potential risks.
Build and maintain strong working relationships with peers on the Paid Media, Product Marketing, Marketing Analytics, Experimentation Analytics, Studio and Brand Marketing, Lifecycle Marketing, Localization, Product Development, Program Management, and Creative teams
Partner with the SEO Manager for Disney+ to ensure that all disneyplus.com web pages are optimized for organic search and accessibility
Basic Qualifications:
Minimum 3 years of experience in customer or subscriber acquisition and/or growth marketing
Basic understanding of web development concepts and UI/UX principles
Experience working in a web content management system
Ability to thrive under pressure in a fast-paced work environment
Proficient in agile methodologies and working knowledge of Jira/Confluence and Airtable
Analytical and able to derive insights from A/B test results
Attention to detail and critical thinking, with an ability to identify risks and issues and quickly recommend and implement solutions
The ability to communicate effectively with technical and non-technical teams and stakeholders of all levels, from entry level interns to senior leadership
Strong presentation skills
Self-motivated, with a drive to exceed expectations
Ability to learn new skills and technologies quickly
Ability to manage feedback constructively
Preferred Qualifications:
Experience with planning and executing A/B tests
Experience supporting globally distributed stakeholders
Experience working on a subscription-based business
Experience with marketing SVOD services and content
Required Education:
BA/BS degree or equivalent business and operational experience
,The hiring range for this position in New York, NY is $108,500.00 to $145,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Über The Walt Disney Studios:
Seit über 95 Jahren sind The Walt Disney Studios die Grundlage, auf der The Walt Disney Company aufgebaut wurde. Heute bietet es seinen Kunden auf der ganzen Welt hochwertige Filme, episodische Geschichten, Musik und Bühnenstücke. The Walt Disney Studios umfasst eine Sammlung von angesehenen Filmstudios, darunter Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios und Searchlight Pictures. Sie ist auch die Heimat von Disney Theatrical Productions, der Produktionsfirma von erstklassigen Bühnenshows.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei Disney Entertainment Operations LLC, das Teil eines Geschäftssegments ist, das wir The Walt Disney Studios nennen.
Disney Entertainment Operations LLC bietet als Arbeitgeber Chancengleichheit. Die Beurteilung der Möglichkeit der Beschäftigung von Bewerbern erfolgt unabhängig von ethnischer Zugehörigkeit, Religion, Hautfarbe, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Geschlechtsausdruck, nationaler Herkunft, Abstammung, Alter, Familienstand, militärischem Status oder Veteranenstatus, Gesundheitszustand, genetischen Informationen oder einer Behinderung, oder anderer gemäß Bundes-, Landes- oder örtlichem Gesetz verbotener Merkmale. Disney fördert eine Unternehmenskultur, in der Ideen und Entscheidungen aller Personen uns dabei helfen, zu wachsen, innovativ zu sein, die besten Geschichten zu schreiben und in einer sich ständig weiterentwickelnden Welt von Bedeutung zu sein.