Digital Insights Analyst

Job-Zusammenfassung:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

The Digital Insights Analyst will work closely with our Technical Lead, CRM, Product, Editorial and Marketing teams to develop and execute our insights strategy, a critical role in helping measure performance and define our business objectives through a deep understanding of our users and their behaviour. The focus of the role is on data tracking to measure engagement and conversion, assisting with data hygiene, building & maintaining dashboards, and reporting findings/insights to management.

Our ideal candidate is an analytical and curious digital native who gets their energy from working collaboratively across multiples markets, lines of business, partners, and teams to uncover insights that will help us deliver what our customers want. You are a logical thinker who gets enjoyment from developing insights from the data you are working with and using this information to tell a story that can inform and evolve business decisions. As a clear and confident communicator, you are comfortable presenting recommendations to leaders and being able to back your views through your data.

Your key responsibilities will include, but will not be limited to:

• Working closely with Product, CRM, Editorial and Marketing teams to gather and share audience data and analytics fordigital properties across The Walt Disney Company business
• Supporting the tracking and analytics for cross-line-of-business owned channel campaigns (ESPN, Disney +, Stage, Studios, Parks, Disney Store), providing weekly/monthly reporting with insights on campaign effectiveness.
• Offering data-backed recommendations to optimize user engagement with digital properties and conversion on marketing campaigns. 
• Presenting analytics and insights to the digital team and various lines-of-business stakeholders on a regular basis.
• Using Adobe Analytics (and other tools) to track performance, create dashboards, and provide actionable insights to teams.
• Keeping up with industry trends and best practices to continuously improve the digital products.

To be successful in this role, you will hold:

• 5+ years’ experience working in data analytics, ideally for a consumer-facing product with scale
• Experience with providing data insights to a large-scale digital news/content platform is a plus
• Experience querying, updating, and managing data in SQL     
• A keen interest in entertainment, sport, and sports media will be beneficial
• An analytical mindset with the ability to tell a story with the data
• Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines
• Proactive problem solving with the ability to examine issues from a broad perspective
• Open minded, flexible, and adaptable in outlook and approach
• Inquisitive with a desire and capacity to learn and relearn

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.