Executive, Growth Marketing

Job-Zusammenfassung:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, result in an inclusive employee experience characterised by continuous learning, development and achievement.

Reporting to Manager, Growth Marketing, you will be responsible for assisting with the day-to-day management and execution of performance marketing initiatives across Australia and New Zealand. You will play a key role in the execution of initiatives across Paid Social, Paid Search, Programmatic Display, Audio & Video.

To succeed in this role, you should have strong knowledge of programmatic and digital media, with experience in growth and acquisition tactics and initiatives. We are looking for a team player who is naturally curious and has strong communication, stakeholder management skills, a growth-mindset, and who clearly demonstrates critical thinking abilities to help further develop, manage and drive acquisition tactics forward.

Key Responsibilities:

Provide support across Growth Marketing Channels:

• Support the Growth Marketing Manager with the ongoing management / optimisation of digital campaigns and testing initiatives across paid media channels, including the monitoring of local channel trends.
• Assist in the project management of local Growth Marketing initiatives across Paid Social, Paid Search, Programmatic Display, Audio & Video, working with internal and external stakeholders in ensuring timely delivery, launch, and ongoing program optimisation.
• Assist in delivering against target CPA and subscriber acquisition volumes, including identifying opportunities to improve efficiencies and expand current programs of work.

Performance campaign management & experimentation:

• Able to gather and define project requirements, prioritise work based on business priorities, and adapt in a fast-changing environment
• Partner with global teams to review and optimise channel performance
• Support Growth Marketing Manager to ideate on paid media tests and drive channel experimentation
• Work with the broader team to ensure all campaign assets are available for localisation and approved for distribution and trafficking as per planned dates.

Collaboration:

• Work with wider marketing teams internally to integrate growth programs with broader marketing plans, and find further cross-team collaboration and alignment opportunities.
• Support the Growth Marketing team in partnering with regional and global teams on day-to-day communication, sharing of best practices, assets and plans.
• Act as core person of contact for outlined channels, driving programs forward and communicating with core local and international stakeholders on a daily basis.
• Record minutes of global calls, and follow up on key action points.

Reporting:

• Responsible for the reporting of channel performance.
• Assist with the on-going, day-to-day analysis of channel performance to ensure optimisation recommendations are proactively discussed and implemented with stakeholders

Ideal experience:

• 3+ years’ experience in a similar role with a Performance Marketing focus
• Media, and/or Digital Agency experience preferable but not essential
• Proven experience within digital media and programmatic platforms, including developing growth initiatives and working towards performance metrics.
• Marketing Strategy and Operations: An understanding of best-practice across programmatic digital, from customer identification and segmentation, to strategic planning, campaign implementation, measurement and optimisation.
• Teamwork and Time-Management: Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines.

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then apply now!

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.