Customer Lifecycle Marketing Automation Manager

Job-Zusammenfassung:

This role sits within the Disney Advertising Sales Communications team, which drives marketing and sales support across the entire Disney Advertising portfolio. Specifically, the position is part of the Disney Campaign Manager Self-Service team, reporting directly to a Senior Manager within Sales Communications. As part of Disney’s powerful suite of advanced advertising solutions, the Disney Campaign Manager Self-Service product empowers small-to-medium sized businesses and agencies to seamlessly advertise within Disney’s premium streaming television environment. This fast-growing area is a long-term strategic priority for Disney Advertising, representing a key investment in the future of self-service and programmatic ad buying.

The Disney Campaign Manager team focuses on developing impactful B2B go-to-market strategies that drive growth, awareness, customer acquisition, and long-term advertiser value for our self-service platform. As a Customer Lifecycle Marketing Automation Manager, you will leverage Salesforce and Marketing Cloud Account Engagement (Pardot) to design, test, execute, and optimize automated and trigger-based email programs. These programs will support advertiser engagement across the full lifecycle—from awareness and onboarding to retention and expansion—driving adoption of our SMB self-service offering as well as broader Disney Advertising solutions across verticals.

Responsibilities:

• Building and deploying automated campaigns, Engagement Studio journeys, and dynamic segmentation within MCAE.

• Partnering with cross-functional teams to translate business goals into scalable marketing automation programs.

• Creating and maintaining reports and dashboards in Salesforce to monitor campaign performance and provide actionable insights.

• Continuously optimizing campaigns through A/B testing, data-driven targeting, and integration of MarTech signals.

• Ensuring campaigns deliver measurable advertiser value while aligning with overall Sales Communications and growth strategies.

• Partner with CRM Manager, Sales, Customer Success, Content Marketing and Product teams to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, successful campaign creation, retention, and re-purchase

• Manage marketing automation including email triggers and batch campaigns throughout the customer lifecycle via MCAE and Salesforce

• Effectively perform and translate analytics into clear insights and actionable improvement recommendations on a regular cadence. Project impact and results from various tactics and advocate for prioritization of martech/product needs

• Serve as Marketing liaison with Product and Engineering to drive new features, enhance automation, and optimize MCAE–Salesforce integration.

• Drive continued innovation in evolving marketing programs most effective at engaging the SMB & agency audiences at scale, such as identifying customer segments for targeting marketing programs and planning customer offers/incentive programs to deliver ROI

Required Qualifications:

• 5 or more years of hands-on experience in a customer lifecycle marketing automation role

• Experience in B2B Marketing specifically for SMBs and Agencies

• Extensive knowledge of marketing automation best practices, lead lifecycle management, and CRM integrations.

• Ability to provide strategic, data-driven recommendations to optimize conversions and engagement

• Experience translating customer needs into platform features & solutions

• Experience translating technical requirements for advanced automations and customized integrations with Salesforce to development teams.

• Working knowledge of enterprise-grade solutions for lead generation, nurturing, scoring, and sales handoff.

• Best practices for data management, segmentation, and personalization to drive platform adoption and customer engagement.

• Outstanding project management skills.

• Excellent interpersonal skills with ability to build authentic business relationships and deal effectively with relational challenges as they arise

• Self-motivated & organized; can multitask & prioritize

• A strong interest in providing solutions for marketers and growing small businesses

Preferred Qualifications:

• Salesforce Marketing Cloud Account Engagement (MCAE) product expertise

• Experience in B2B within a digital media or entertainment organization and focus on advertising sales.

• Experience with large email lists and data set management

• A positive attitude, ability to work

#DisneyAdvertising

The hiring range for this position in Santa Monica, CA is $102,500 to $140,900 per year and in New York, NY is $107,400 to $147,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.