Skip Navigation
Be you. Be here. Be part of the story.

Be Part of the Story

Strategic Insights Manager

Jetzt bewerben Später bewerben Job ID 10114668 Standort Santa Monica, Kalifornien, USA Veröffentlichungsdatum 04/03/2025 Unternehmen Disney Direct to Consumer

Job-Zusammenfassung:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what the Hulugan life is all about.

SUMMARY 

Hulu’s Consumer Insights team is seeking a Strategic Insights Manager who will be an outstanding addition to the team. Reporting to the Sr. Manager, this new member will lead primary research initiatives around subscriber engagement and retention to inform Hulu’s marketing, product and corporate strategy. This role will work closely with other Insights Managers and Analysts in crafting research, analyzing and interpreting different types of data, and translating it into a clear and compelling narrative. The right person for this role is someone passionate about driving decision-making through the voice of the consumer and someone who is comfortable leading multiple sophisticated projects at once. The primary areas of responsibility for this role focus on Consumer Experience tracking programs.

WHAT YOU’LL DO

  • Oversee ongoing tracking initiatives among the Hulu subscriber base, maintaining efficient processes, managing external vendors, and adapting studies and insights as needed to address evolving business while balancing need for trendability.
  • Lead a wide variety of qualitative and quantitative research activities including collection and preparation of data as well as extraction and analysis of data from multiple sources to create summaries, tables, and report sections.
  • Manage the end-to-end process of planning and executing qualitative and quantitative research studies (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners.
  • Develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story.
  • Collaborate with internal stakeholders to understand key business questions and needs and coordinate with internal and external research partners to translate those into effective research programs. 

WHAT TO BRING

  • Bachelor’s Degree in Business, Marketing, Psychology or related field
  • 4+ years of custom research project experience, preferably at a market research supplier or entertainment provider
  • Experience with survey platforms such as Qualtrics, Alchemer, etc.
  • Experience with non-primary data sources (secondary research, social media data, first-party behavioral data)
  • Experience with SPSS, Reporter, Q or Marketsight
  • Passion for understanding consumer needs and attitudes and translating them into business strategies, particularly in the technology, media and/or entertainment sectors.
  • Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time.
  • Knowledge of a variety of market research methodologies and their applications, with specific experience running tracking studies
  • Strong data analysis skills, particularly with large quantitative or qualitative datasets
  • Analytical thinker who enjoys problem-solving
  • Excellent verbal and written communication skills to tell a clear and compelling story with data
  • Drive to take initiative in projects and ability to work independently with minimal direction
  • Collaborative partner and teammate who can build good rapport, communicate effectively, and influence others when needed
  • Strong organizational skills and the ability to meet deadlines
  • Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
  • Confident, self-motivated, and detail oriented
  • Intellectual curiosity and a passion for innovation
  • Strong social, collaboration, and communication skills
  • Passionate consumer of content – Movies, TV, SVOD

NICE-TO-HAVES

  • MBA or advanced degree in Market Research or Statistics
  • Experience working on entertainment or technology consumer research, with an emphasis on SVOD, TV, and/or In-Home content consumption
  • Familiarity with R, Python, SAS, STATA or similar programming languages
  • Proficiency with SQL, with the ability to extract and combine disparate data sources to develop a rich, complete picture for the business
  • Experience working with large datasets and big data technologies, preferably cloud-based, such as Snowflake, Databricks, or similar
  • Strong business acumen


The hiring range for this position in CA is $91,900.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.


Über Disney Direct to Consumer:

Das Direct to Consumer Team von Disney leitet die Streaming-Geschäfte von Hulu und Disney+ innerhalb von Disney Entertainment und trägt dazu bei, die erstklassigen Geschichten von The Walt Disney Company für Fans und Familien weltweit verfügbar zu machen.

Über The Walt Disney Company:

Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.

Diese Position ist bei Hulu, LLC, das Teil eines Geschäftssegments ist, das wir Disney Direct to Consumer nennen.

Hulu, LLC bietet als Arbeitgeber Chancengleichheit. Die Beurteilung der Möglichkeit der Beschäftigung von Bewerbern erfolgt unabhängig von ethnischer Zugehörigkeit, Religion, Hautfarbe, Geschlecht, sexueller Orientierung, Geschlechtsidentität, Geschlechtsausdruck, nationaler Herkunft, Abstammung, Alter, Familienstand, militärischem Status oder Veteranenstatus, Gesundheitszustand, genetischen Informationen oder einer Behinderung, oder anderer gemäß Bundes-, Landes- oder örtlichem Gesetz verbotener Merkmale. Disney fördert eine Unternehmenskultur, in der Ideen und Entscheidungen aller Personen uns dabei helfen, zu wachsen, innovativ zu sein, die besten Geschichten zu schreiben und in einer sich ständig weiterentwickelnden Welt von Bedeutung zu sein.

Jetzt bewerben Später bewerben

Bleiben Sie bei unseren Stellenangeboten auf dem Laufenden

Melden Sie sich an, um Benachrichtigungen über neue Stellen und Unternehmensinformationen zu erhalten, entsprechend Ihren Präferenzen

InteressensschwerpunkteWählen Sie eine Kategorie aus der Vorschlagsliste aus. Treffen Sie dann eine Auswahl aus den vorgeschlagenen Orten. Klicken Sie danach auf „Hinzufügen“, um Ihre Benachrichtigung zu erstellen.