Associate Brand Marketing Manager - Disney+, NatGeo & Corp Social
Jetzt bewerben Später bewerben Job ID 10121290 Standort Seoul, Südkorea Veröffentlichungsdatum 09/05/2025 Unternehmen The Walt Disney Company (APAC)Job-Zusammenfassung:
Associate Brand Marketing Manager – Disney+, Nat Geo & Corp Social
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.
About the Role & Team:
At The Walt Disney Company Korea, storytelling is at the heart of everything we do. We seek an experienced and dynamic Associate Marketing Manager to drive the strategic brand management of Disney+, National Geographic, and Corporate Social channels.
You will play a critical role in reinforcing Disney+‘s brand positioning, enhancing Nat Geo’s resonance, and leading corporate social media activities – ensuring brand love, consumer engagement, and business growth.
This position sits within the Brand & Franchise Marketing team, collaborating closely with two other Associate Brand Managers (Marvel/20th Century and Disney/Pixar/Lucas), as well as with media, content marketing, and corporate communications teams.
We are looking for a strategic yet creative brand marketer with operational excellence who can bring critical thinking, data-driven insights, and a high degree of stakeholder management.
What You Will Do:
- Brand Strategy & Execution: Develop and implement the annual brand strategy and marketing plans for Disney+, Nat Geo, and Corporate Social, aligning with company priorities. Manage brand performance across awareness, familiarity, affinity, and engagement KPIs.
- Disney+ Brand Stewardship: Lead Disney+ brand building efforts, partnering closely with content marketing teams to ensure differentiated brand positioning in Korea. Initiate and manage branded content projects that elevate the Disney+ brand identity.
- Social Media Leadership: Oversee the strategy and execution for owned social channels (Disney Korea, Disney+ Korea, Marvel Korea, 20th Century Korea, National Geographic Korea, Star Wars Korea), including content ideation, calendar management, social listening, community management, and risk mitigation.
- Stakeholder Collaboration: Lead cross-functional collaboration across internal teams (APAC, Headquarters, and Korea local teams) and external partners. Serve as the brand marketing voice across content, media planning, strategy, and corporate communication teams.
- Data-driven Insights: Drive brand health tracking, analyze consumer and market research, extract actionable implications, and incorporate findings into strategies and campaigns.
- Creative Excellence: Develop strategic creative briefs and manage agency partners to deliver breakthrough, consumer-relevant brand communications.
- Agency Management: Manage AOR and social agencies to ensure best-in-class campaign development and execution.
- Internal Synergy: Provide thought leadership, knowledge sharing, and strategic partnership within the Brand & Franchise team to inspire and elevate team performance.
Required Qualifications & Skills:
- 8+ years of progressive marketing experience in FMCG, tech, or entertainment industries.
- Strong strategic thought leadership grounded in critical thinking, data analysis, and business acumen.
- Proven excellence in holistic brand management: from insight mining, strategy development, audience targeting, campaign briefing, to execution and agency management.
- Experience managing social media platforms and developing social-first campaigns.
- Highly skilled in stakeholder management, with a collaborative, persuasive, and proactive communication style.
- Creativity balanced with operational rigor: ability to deliver fresh, innovative ideas while ensuring flawless execution.
- Excellent verbal and written communication skills in both Korean and English.
- Bachelor’s degree or higher in Marketing, Business, Communications, or a related field.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Über The Walt Disney Company (APAC):
Seit über 70 Jahren unterhält The Walt Disney Company die Verbraucher im asiatisch-pazifischen Raum – und bereichert das Leben der Menschen. Der Verbraucher von heute kann neue Markenerlebnisse auf viele Arten und in vielen Märkten von Australien, Neuseeland, Festlandchina, Japan, Korea bis Südostasien entdecken.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei The Walt Disney Company (Korea), LLC, das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (APAC) nennen.