Executive Director, Integrated Marketing
Jetzt bewerben Später bewerben Job ID 10087141 Standort Seoul, Südkorea Veröffentlichungsdatum 15/04/2024 Unternehmen The Walt Disney Company (APAC)Job-Zusammenfassung:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise with a rich history spanning nearly a century. From beloved animated classics to groundbreaking live-action films, iconic theme parks, immersive experiences, and leading-edge digital content, Disney continues to entertain and inspire audiences around the world.
Position Overview
We are seeking a dynamic and strategic Executive Director of Integrated Marketing to lead our marketing efforts specifically in the Korea market. This position will play a pivotal role in shaping our brand identity, driving audience engagement, and supporting business growth through integrated marketing initiatives.
Responsibilities
- Lead a high-performing marketing team responsible for Disney’s Brand (Disney/Pixar, Marvel, Star Wars and National Geographic) & Franchise marketing, digital marketing, and global & local content marketing, fostering a culture of creativity, collaboration, and excellence.
- Develop and execute an integrated marketing strategy and drive brand awareness, engagement and loyalty across multiple channels.
- Drive brand development and positioning strategies to reinforce Disney's storytelling, creativity, and innovation, while adapting to changing consumer preferences and market dynamics.
- Oversee the development and execution of strategic marketing campaigns and initiatives across traditional and digital channels, including social media, experiential marketing, and influencer partnerships, to drive audience engagement and loyalty.
- Collaborate closely with business unit leaders, content creators, and distribution partners to align marketing efforts with strategic priorities and revenue objectives.
- Champion the use of data-driven insights and analytics to measure the effectiveness of marketing programs, optimize resource allocation, and drive continuous improvement in marketing performance.
- Represent Disney at industry events, conferences, and partnerships, to enhance brand visibility, forge strategic alliances, and drive thought leadership within the local entertainment industry.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- 15+ years of senior-level experience in marketing roles, with a proven track record of driving strategic marketing initiatives and delivering measurable results in the entertainment, media, or consumer products industries.
- Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve common goals in a dynamic and fast-paced environment.
- Excellent communication in both Korean and English.
- Interpersonal skills with the ability to articulate a compelling vision, build consensus, and influence key stakeholders at all levels of the organization.
- Strategic thinker with a deep understanding of brand management, storytelling, and consumer engagement, combined with a passion for Disney's unique heritage and creative legacy.
- Proven ability to navigate complex organizational structures, forge strategic partnerships, and drive collaboration across diverse business units and geographies.
- Experience working in global markets and a strong understanding of equity and including is highly desirable.
Über The Walt Disney Company (APAC):
Seit über 70 Jahren unterhält The Walt Disney Company die Verbraucher im asiatisch-pazifischen Raum – und bereichert das Leben der Menschen. Der Verbraucher von heute kann neue Markenerlebnisse auf viele Arten und in vielen Märkten von Australien, Neuseeland, Festlandchina, Japan, Korea bis Südostasien entdecken.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei The Walt Disney Company (Korea), LLC, das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (APAC) nennen.