Senior Manager, Studio Content Marketing & Publicity

Job-Zusammenfassung:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role & Team

This role leads the end-to-end marketing and publicity of Walt Disney Company Korea’s global studio titles (Disney, Pixar, 20th Century, Searchlight). Covering the full content lifecycle from theatrical to streaming, the Senior Manager will serve as the strategic orchestrator of campaigns that maximize consumer impact, operational excellence, and stakeholder alignment. The role requires strong strategic thought leadership, consumer and industry insight, and the ability to inspire teams while delivering world-class marketing execution in a fast-paced, matrixed environment.

What You Will Do

• Lead the strategic planning and flawless execution of marketing and publicity campaigns for global studio titles (Disney, Pixar, 20th Century, Searchlight) across theatrical and Disney+ windows, ensuring consumer resonance and business impact.

• Oversee the full campaign lifecycle of global studio titles, from positioning and messaging to tactical execution, performance monitoring, and post-release evaluation.

• Drive budget efficiency and resource allocation across multiple studio titles, ensuring measurable ROI and disciplined financial management.

• Guide and coach team to develop thorough, insight-driven strategies and execution plans of global studio titles, fostering a culture of accountability and innovation.

• Partner effectively across Integrated Marketing (Brand, Franchise & Media Planning, Consumer Experience, Disney+ Local Content Marketing & Publicity, Creative Strategy) and cross-functional teams (Comms, DTC, CP, Legal, Publishing, GPP, etc.) to maximize synergy and impact for studio titles.

• Serve as the primary interface with internal stakeholders including APAC & HQ and external partners building alignment and trust through persuasive and data-driven communication.

• Manage, mentor, and develop a high-performing team, embedding a culture of consumer centricity, collaboration, and continuous learning.

• Champion Disney’s values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity.

• Drive strategic collaboration with agencies, optimizing efficiency, creativity, and measurable impact across campaigns.

Required Qualifications & Skills

• Minimum 15 years’ experience in integrated marketing, publicity, or content marketing within entertainment, media, or consumer industries.

• Proven track record in leading large-scale campaigns and managing multi-title portfolios with measurable success.

• Strong strategic thought leadership with profound consumer and industry insight.

• Demonstrated excellence in stakeholder management and persuasive communication across local, APAC, and global environments.

• Extensive experience in people management, coaching, and developing marketing professionals.

• High proficiency in budget management, resource optimization, and ROI evaluation.

• Strong collaboration and cross-functional leadership skills within matrixed organizations.

• Bachelor’s degree required; advanced degree preferred.

• Fluent in Korean and English, both written and verbal.

Desired Attributes

• Strategic thinker with passion for storytelling and the film/streaming industry.

• Inclusive leader who builds trust and empowers teams.

• Agile, decisive, and resilient in fast-changing environments.

• Results-oriented, with a balance of operational discipline and creative innovation.

• Fierce yet respectful communicator, capable of influencing at all levels.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.