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Disney+, Senior Manager - Brand Marketing & Partnerships (SEA)

Jetzt bewerben Später bewerben Aktuelle 21CF Mitarbeiter und Freelancer/Auftragnehmer bewerben sich hier Job-Kennung 762385BR Standort Singapur, , Singapur; , Singapur Veröffentlichungsdatum 14/06/2020 Unternehmen Direct-to-Consumer and International

Job-Zusammenfassung:

This role is based in Singapore and responsible for Southeast Asia (SEA) markets.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Senior Manager, Brand Marketing & Partnerships will be an integral part of the Disney+ team in Southeast Asia (SEA). The role will be responsible for leading Disney+ brand marketing campaigns in SEA, focused on maximizing brand and platform awareness amongst local consumers. Critical to success will be audience comprehension of the platform’s key benefits and unique selling points. The role will develop and pitch strategic marketing partnerships to support the growth of the Disney+ platform.

This role is also responsible for localizing global plans and strategies for local success. He/she will partner with local performance marketing, social and customer retention teams to develop a cohesive go-to-market strategy and define project timelines from ideation to launch, working ultimately towards one joint acquisition target. He/she will also work with creative and communications teams to drive growth and optimization.

The role will collaborate with other lines of business including Studios, Franchise, Live Entertainment, Parks and Consumer Products to align Disney+ synergy and owned media plans with cross company priorities to both draft off and support company-wide big beats.

Verantwortlichkeiten:

  • Develop the brand marketing strategy for Disney+ in Southeast Asia
  • Identify and execute local cross-channel marketing campaigns
  • Partner with the Lifecycle Marketing Manager, Studio Marketing Manager and franchise marketing teams to deliver holistic marketing campaigns for Disney+
  • Partner with Global Brand Marketing teams to leverage global plans and marketing assets for SEA
  • Develop a local synergy and owned media plan for Disney+ in SEA, ensuring that all owned media and synergy opportunities are maximised
  • Maintain marketing campaign calendar. Define project timelines from ideation to launch
  • Plan and monitor the ongoing product’s organic presence on across O&O media, such as channels, studio marketing activities and other local promotional and marketing campaigns
  • Collaborate with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle

Erforderliche Qualifikation:

  • A post graduate degree with marketing specialisation
  • Minimum 8-10 years comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or similar multinational company
  • Strong experience developing and managing brand marketing campaigns with execution experience across the marketing mix
  • Strong understanding of the media landscape and cultural nuances in Southeast Asia
  • Experience identifying research insights and presenting actionable recommendations
  • Comprehensive experience pitching, converting and managing brand marketing partnerships
  • Ability to influence internal and external cross-functional teams effectively
  • Proven track record as a self-starter in a fast-paced and changing environment
  • Solid experience in team management
  • Strong analytical problem-solving skills
  • Strong process orientation; solid understanding of project management techniques, methodologies and best practices
  • Demonstrated organizational, planning and analytical skills, including project scheduling, estimating, risk identification, and change management
  • Excellent organizational skills and ability to prioritize workload to meet competing deadlines and manage stakeholder expectations
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to leverage on data to develop strategy/decisions
  • Analytical mindset, ability to apply data and insights to strategy to drive results
  • Results-oriented
#LI-DNI


Über Direct-to-Consumer and International:

Das Segment „Direct-to-Consumer & International“, das Disneys internationale Mediengeschäfte und die verschiedenen Streaming-Dienste des Unternehmens umschließt, stimmt Technologie, Inhalt und Distributionsplattformen aufeinander ab, um die globale Präsenz des Unternehmens zu stärken und Verbrauchern rund um die Welt erstklassige, personalisierte Entertainment-Erlebnisse zu bieten. Dieses Segment trägt die weltweite Verantwortung für die direkt an Verbraucher gerichteten Geschäftsbereiche von The Walt Disney Company, einschließlich des in Partnerschaft mit ESPN programmierten Sport-Streaming-Diensts ESPN+, des in Kürze verfügbaren Direct-to-Consumer-Streamingdiensts von Disney sowie der Beteiligungsquote des Unternehmens an Hulu. Disney Streaming Services, Teil des Segments „Direct-to-Consumer & International“ und Entwickler von ESPN+ sowie der Disney-Streaming-Plattformen, beaufsichtigt unternehmensweit alle verbraucherorientierten digitalen Technologien und Produkte.

Über The Walt Disney Company:

Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führender internationaler und diversifizierter Familienunterhaltungs und Medienkonzern mit folgenden Geschäftssegmenten: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products und Interactive Media. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Erzählungen, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Ecken der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern Unterhaltungserlebnisse, die sowohl auf globaler als auch auf lokaler Ebene begeistern.

Diese Position ist bei The Walt Disney Company (Southeast Asia) Pte. Limited, das Teil eines Geschäftsfelds ist, das wir Direct-to-Consumer and International nennen.

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