Manager/Senior Manager, Franchise Management, Taiwan
Jetzt bewerben Später bewerben Job ID 10125861 Standort Taipei City, Taiwan / New Taipei, Taiwan Veröffentlichungsdatum 14/07/2025 Unternehmen The Walt Disney Company (APAC)Job-Zusammenfassung:
Principal Responsibilities
This role, Franchise Marketing Manager/Senior Manager, is an integral part of the Integrated Marketing team responsible for driving awareness and build affinity for our brands and IPs (Disney, Pixar, Marvel, Star Wars, National Geographic). Principal responsibilities include (1) managing local brand campaigns (2) manage events such as concerts/exhibitions; (3) work closely with regional and U.S on brand campaigns (4) partnerships with stakeholders (internally with various Lines of business and externally with agencies and partners), (5) assist in the execution of brand and annual CSR studies (6) act as brand guideline keepers and trainers and (7) To support various administrative functions related to smooth and efficient operation of Franchise unit such as managing social handles.
Responsibilities
Local Brand Campaigns
Disney Franchise team is proud to have created numerous never-been-done-before, high profile, high impact campaigns by creatively working with third parties.
Co-create, develop, and manage brand building campaigns that are innovative, impactful, and most importantly, locally relevant. Excellent project management and communication skills are critical for this task. Examples of previous campaigns include NatGeo Run, New Taipei City Xmas event, Penghu international Fireworks Festival etc.
Concerts and Exhibitions
Support partners and agencies while they bring in Disney musicals and concerts to Taiwan. Seeks ways to amplify awareness and drive ticket sales for these performances.
Social media management
Manage our main official social channels - Disney TW FB/IG. Through highly curated content, the aim is to engage fans with contents they seek and desire; deliver top quality content which align with our brands, and ultimately boost brand affinity and expand fan base.
Brand/Character Research Study
Support the annual Character/Brand Equity Study.
Stakeholder management
Connect and build relationship with both internal and external stakeholders to facilitate smooth progress of all Franchise projects and maximize benefits for all.
Qualifications
We seek a self-motivated candidate with at least 6~8 years of marketing experience in a multi-national organization
Experiences working with media and event agencies
Experience in managing social platforms (FG/IG or others).
Experience showing ability to see a campaign from start to end, working with local and regional stakeholders.
Experience managing budget, including budget planning, tracking, and reporting
Able to work with agencies to pitch ideas/event proposals to outside parties
Able to work independently.
Excellent collaborative, teamwork and interpersonal skills, Creative and innovative, Excellent communication and presentation skills.
Fluent in both Chinese and English (comfortable in communicating in both writing & speaking a must).
Über The Walt Disney Company (APAC):
Seit über 70 Jahren unterhält The Walt Disney Company die Verbraucher im asiatisch-pazifischen Raum – und bereichert das Leben der Menschen. Der Verbraucher von heute kann neue Markenerlebnisse auf viele Arten und in vielen Märkten von Australien, Neuseeland, Festlandchina, Japan, Korea bis Südostasien entdecken.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei The Walt Disney Company (Taiwan) Ltd., das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (APAC) nennen.