Partnerships Manager, National Geographic

Job-Zusammenfassung:

The Licensing and Partnerships team at National Geographic is part of the larger National Geographic Growth Marketing department within The Walt Disney Company. This department is responsible for driving revenue for National Geographic content, specifically focused on subscription marketing for National Geographic subscribers; advertising partnerships; distribution partnerships; and support in larger corporate partnerships and synergies between the National Geographic brand and other brands within The Walt Disney Company. 

The Partnerships Manager will work within the Licensing and Partnerships team to optimize revenue opportunities for new and existing business with third party partners. Under the direction of the Senior Manager of Licensing and the Director of Licensing and Partnerships, this person will work to support and sustain the overall monetization strategy of the Growth Marketing department and National Geographic content. This includes management of existing content syndication, content distribution, and licensing opportunities. They will also support the development of new and existing opportunities to deliver subscriber benefits and acquisition channels to meet department goals for subscription and retention targets. 

Responsibilities and Duties of the Role:

New Revenue Streams & Partner Development 

Following the strategic direction of the Sr Manager and Director, support business development with new external partners across digital, social, and experiential platforms. New revenue streams may include licensing, badging, audio, and distribution partnerships for National Geographic content and brands.  

• Assist in analyzing partner viability and structuring deals that align with department’s business strategy

• Manage the tracking and pipeline of new business opportunities

• Ensure new business development follows best practices and brand guidelines—from opportunity sourcing to onboarding and post-launch performance analysis

Subscription Growth and Partnerships 

Support the development of strategic partnerships that contribute to subscription acquisition, including bundling opportunities, affiliate-driven promotions, and partnerships that enhance the overall subscription value proposition. Manage and grow existing third-party partner relationships that contribute to revenue generation, with a focus on optimizing performance and identifying opportunities for incremental growth.

• Support creation of limited affiliate promotions tied to specific and time-limited subscription marketing campaigns.   

• Monitor key performance metrics

• Align on business objectives across Growth Marketing team

• Collaborate cross-functionally with editorial, production, and marketing teams

• Following the direction of the Senior Manager, assist in ensuring that contract terms and business operations align with internal standards and revenue goals. 

Collaborate with internal stakeholders to integrate programs into existing subscription and acquisition strategy, and support go-to-market efforts that drive measurable subscriber growth

• Serve as a point of contact between external/ third party partners and internal teams, including editorial, social, and marketing teams. 

Cross-Functional Project Management 

Work within the Licensing and Partnerships team to help develop policies, workflows, and opportunities with the global media licensing business, focusing on opportunities to align and growth with local language partnerships for National Geographic editorial media. Champion cross-enterprise collaboration to support partnership success, navigate internal approvals, and provide support on go-to-market plans 

Minimum Requirements:

• Minimum of 4 years of experience with subscription marketing, affiliate marketing, or brand partnerships in media industry

• Direct or indirect experience with new business development

• Excellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversations

• Proven competency across social platforms

• Strong understanding of marketing terms and industry

• Ability to maintain strong working relationships and cultivate new ones

• This candidate should be a strategic, detail-oriented, multi-tasker, and effective communicator with an exceptional sense of accountability within a fast-paced environment

Required Education:

• Bachelor’s Degree or equivalent education (Marketing, Business, Communications, or similar preferred)

Please note:  This role is in office 4x/week Monday – Thursday and works from home on Friday in our Washington DC location.

The hiring range for this position in Washington D.C. is $95,500.00 to $128,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.