Coordinator, Media Planning (Disney Entertainment Television)

Job-Zusammenfassung:

We have an exciting opportunity to join the Media Planning Team within the Disney Branded Television and National Geographic content marketing teams at Disney.

The Coordinator, Media Planning is responsible for executing paid media strategy and tactical campaigns that drive awareness, viewership, engagement and brand affinity for Disney Channel, Disney Junior, Disney Original Documentary, National Geographic, National Geographic Wild and National Geographic Documentary Films across linear, Disney+, Hulu and YouTube platforms.

This role is the day-to-day execution lead and administrative support for our paid media campaigns. This is a fast-paced, multi-faceted position that requires a keen attention to detail, sense of urgency, organization, and communication, while being able to manage several projects concurrently.

Responsibilities:

• Day to day lead on the execution of paid media campaigns, with input/guidance from Senior Manager/Director/VP:

  • Media includes, but is not limited to: TV (national and local broadcast and cable, satellite, addressable, FEP), OTT, CTV, SVOD/AVOD, terrestrial radio, digital audio, OOH, digital display, digital video, programmatic, custom content, print, search and social.

  • Media execution and trafficking includes but is not limited to: creation of media spot grid to provide guidance on creative asset needs, submit work orders and communicate detailed spec information to creative teams/external agencies, review agency deliverables document (AirTable) for accuracy, manage due dates, input tune-in and CTA information, adhere to legal and brand safety guidelines, coordinate with media agency and creative teams/agencies to ensure accurate, timely delivery of materials.

• Serve as day-to-day media planning support on all designated campaigns from inception through to execution.  Facilitate communication between all DBT, NatGeo, Disney+, Hulu divisions and partner agencies involved.

• Develop media agency relationship to maximize efficacy of media plans by inspiring creativity, scrutinizing recommendations and sharing insightful feedback.

• Review Research along with Senior Manager to gather insights on audience targets or past seasons.

• Contribute to media brief, identifying proxy programming, reviewing agency post campaign analyses/end of campaign reports (PCAs/EOCs), and brainstorming media considerations.

• Submit 1st Party Data requests, with guidance/input from Senior Manager/Director.

• Assist in execution of custom content that are aligned with our brand standards and safety guidelines.

• Create one-sheets, executive summaries and presentations to articulate media plans and ideas with broader teams and external partners.

• Coordinate with agency and research to summarize post-mortem findings that have a direct impact on future seasons/consumer campaigns.

• Schedule, coordinate, prepare for and take notes for media planning team or project assigned to.

• Contribute to weekly status meetings.

• Save key documents to shared folders and contribute to weekly email summaries.

• Manage team TEAMS channels and PIX/REACH access.

• Contribute to team process documents and campaign tracker.

• Stay on top of media trends, read trade articles and create presentations with media examples.

• Occasional off/on-site work, moving/carrying boxes/equipment, working as brand ambassador, standing for long periods of time.

• Assist budget and billing team members to ensure timely invoice payment.

• Ad hoc projects as needed; Opportunity to stretch role on special projects.

Basic Qualifications:

• 1+ years of media planning or marketing experience at an agency or in-house required.

• Excellent project management skills and attention to detail required.

• Sense of urgency for fast-paced entertainment industry.

• Must be able to manage multiple projects simultaneously.

• Strong written and oral communication skills.

• Proficient in Microsoft Outlook, Word, Excel, PowerPoint, Google Slides, Grids, Sheets.

Preferred Qualifications:

• 1-3 years within media/marketing organizations preferred (agency or client side).

• Familiarity or interest in Kids programming.

Preferred Education:

• Bachelor's degree; B.A. in Marketing, Business Administration, Communications preferred OR Equivalent Work Experience.

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The hiring range for this position in Burbank, CA is $53,300 to $71,300 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.