Pricing and Yield Management Director
Jetzt bewerbenLink opens in new window Später bewerben Job ID 10116025 Standort London, Vereinigtes Königreich Veröffentlichungsdatum 20/03/2025 Unternehmen The Walt Disney Company (EMEA)Job-Zusammenfassung:
Job Title
Pricing and Yield Management Director
Department
DTC – Disney+
Reports To
VP Commercial
Location
London
Overall Purpose of the Role
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic) as well as in EMEA a large catalogue of general entertainment, with an appealing and easy-to-use interface accessed across multiple platforms.
The Disney+ team is responsible for the day to day operation of Disney+ across EMEA, specifically focused on customer acquisition and retention, trading, marketing, partnerships growth, content programming, research, analytics and consumer strategy & business development.
This key role in the Disney+ commercial team, is responsible for the profitable implementation of pricing strategies for Disney+ across EMEA.
Reporting to the VP Commercial, the Pricing and Yield Management Director will partner with a range of cross-functional leaders in the US, EMEA and local markets to provide senior-level analytical and strategic oversight of our pricing and yield management approach in the region.
Areas of Responsibility
The Pricing and Yield Management Director will inform the long-term price strategy for Disney+ in EMEA, and be responsible for price implementations, working across operational teams to maximise customer value perception, retention and profitability.
They will identify cohort-level retention strategies for Disney+ EMEA customers and will be accountable for the profitability of price changes as they are implemented.
This role will build and lead a high performing pricing and cohort management team to deliver against strategies and KPIs.
Build, lead and drive a high performing pricing and cohort management team to deliver against strategies and KPIs
Partner with the EMEA Consumer Strategy and global Pricing and Analytics team to inform and influence long-term pricing strategy, with a particular focus on insights and analysis from actual price changes
Develop robust price implementation plans, working across operational teams to optimise customer communications, content and marketing plans and other steps to improve response to pricing
Lead implementation of price plans as part of annual budget process, including mix across tiers, localisation across markets, and creating and assessing multiple scenarios
Partner with Analytics and Product to develop tools enabling monitoring and targeting of specific customer cohorts for pricing, offer, upsell, acquisition, engagement and retention strategies
Identify key ‘at risk’ customer cohorts, and set up bespoke commercial strategies working closely with Acquisition, Trading and Consumer Strategy teams, to optimise pricing, promotions, acquisition / engagement / retention for these cohorts
Experience and Professional Qualifications Required
10-15 years of relevant work experience with pricing and customer base management, ideally in a high-growth DTC subscription business or consumer tech with a role focused on retention, or in a pricing consultancy firm
Experience working cross-functionally to plan and orchestrate price implementation and cohort retention plans at scale across product, strategy, finance, data and commercial teams
Competencies Required
Leadership skills including influencing, persuading and motivating others
Deep commercial acumen combined with customer focus
Analytical agility, combining detail-orientation and big picture understanding of data. Ability to understand, develop and enhance a complex analytical modelling
Clear communication with attention to detail and tailoring of messages to audiences
Ability to build relationships, influence, navigate and build trust in a complex organisation
Ability to work well with ambiguity and manage multiple priorities
Comfortable working in a fast-paced environment
Additional Information
Some travel may be required
Application deadline: 4th April.
Über The Walt Disney Company (EMEA):
Disney EMEA hat sich zum Ziel gesetzt, mit einem Team von über 6.000 Mitarbeitern, die in 59 Märkten mit Niederlassungen in 29 Ländern tätig sind, das Wachstum, die Innovation und die Affinität zur Marke in einer Vielzahl von Ländern zu fördern.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei The Walt Disney Company Limited, das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (EMEA) nennen.
The Walt Disney Company Limited bietet als Arbeitgeber Chancengleichheit. Alter, ethnische Zugehörigkeit, Hautfarbe, Religion oder Weltanschauung, Geschlecht, Nationalität oder Herkunft aus einem bestimmten Land, sexuelle Orientierung, Geschlechtsangleichung, Familienstand, Behinderung, Schwangerschaft oder Mutterschaft von Bewerbern fließen nicht in die Entscheidung über die Vergabe einer Stelle mit ein. Disney fördert eine Unternehmenskultur, in der die Ideen und Entscheidungen aller Mitarbeiter uns helfen, zu wachsen, zu innovieren, die besten Geschichten zu schreiben und in einer sich schnell verändernden Welt wichtig zu sein.