Senior Media Planning Specialist
Jetzt bewerben Später bewerben Job ID 10141208 Standort Seoul, Südkorea Veröffentlichungsdatum 28/01/2026 Unternehmen The Walt Disney Company (APAC)Job-Zusammenfassung:
Overview:
We are looking for a Senior Media Planning Specialist to lead integrated media strategy and execution across TV, OOH, and Digital channels. This role plays a critical part in brand growth and content marketing through data-driven media planning, performance optimization, and close collaboration with global and local stakeholders.
Responsibilities:
1.Media Strategy & Planning
Own end-to-end integrated media strategies aligned with brand & content marketing objectives and target audiences
Design strategic media mixes across TV, OOH, and Digital channels
Lead budget allocation, pacing, and optimization to maximize media ROI
2. Campaign Execution
Plan, launch, and manage full-funnel media campaigns across all channels
Partner closely with media agencies and key platforms including TV, OOH, and major digital platforms (Naver, Kakao, Google, Meta, etc.)
Explore growth opportunities through new channels, beta programs, and emerging media solutions
3. Performance Management & Operations
Oversee daily paid media performance and optimization
Monitor campaign delivery and ensure operational excellence
Manage post-campaign billing and reconciliation processes
4. Measurement, Insights & Reporting
Analyze campaign performance against KPIs and business objectives
Translate data into actionable insights and optimization recommendations
Present performance results and strategic learnings to leadership
5.Cross-Functional Collaboration
Work closely with local Content Marketing, Studio Marketing, and Creative teams
Ensure strategic alignment with global and regional headquarters, including tools and processes
Manage external partners and align stakeholders toward shared goals
Minimum Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or a related field
Experience in the entertainment, media, or tech industry
5+ years of experience in media planning and buying (agency or in-house)
Proven experience executing integrated media campaigns (TV, Digital, OOH)
Strong analytical, reporting, and presentation skills (Excel, PowerPoint)
Fluent communication skills in both Korean and English
Ability to manage multiple projects in a fast-paced, dynamic environment
Preferred Qualifications
Media platform certifications (Google Ads, Meta Blueprint, etc.)
Hands-on experience with analytics and media tools such as Google Analytics, Adobe Analytics, DV360, The Trade Desk, and Meta Business Manager
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.
Über The Walt Disney Company (APAC):
Seit über 70 Jahren unterhält The Walt Disney Company die Verbraucher im asiatisch-pazifischen Raum – und bereichert das Leben der Menschen. Der Verbraucher von heute kann neue Markenerlebnisse auf viele Arten und in vielen Märkten von Australien, Neuseeland, Festlandchina, Japan, Korea bis Südostasien entdecken.
Über The Walt Disney Company:
Die Walt Disney Company ist zusammen mit ihren Tochtergesellschaften und verbundenen Unternehmen ein führendes, diversifiziertes internationales Familienunterhaltungs- und Medienunternehmen mit folgenden Geschäftsbereichen: Disney Entertainment, ESPN sowie Disney Experiences. Von seinen bescheidenen Anfängen als Zeichentrickfilmstudio in den 1920er Jahren bis zu seiner aktuellen Vorreiterrolle in der Unterhaltungsindustrie trägt Disney stolz sein Erbe weiter und bietet Geschichten und Erlebnisse von Weltklasse, die alle Familienmitglieder bezaubern. Disneys Geschichten, Figuren und Abenteuer erreichen Verbraucher und Gäste aus allen Teilen der Welt. Gemeinsam schaffen unsere Mitarbeiter und Darsteller aus Niederlassungen in über 40 Ländern der Welt Unterhaltungserlebnisse, die sowohl auf globaler Ebene als auch im heimischen Umfeld begeistern.
Diese Position ist bei The Walt Disney Company (Korea), LLC, das Teil eines Geschäftssegments ist, das wir The Walt Disney Company (APAC) nennen.